We re looking for a Senior Leader who can shape the future of Aqualens Contact Lenses as the category leader globally while also scaling Lenskart Eyewear Frames Sunglasses 10X across marketplaces and quick commerce This is not your ordinary marketing role It s for someone who wants to create brands that consumers truly trust love and connect with - and can balance long-term brand-building with strong performance marketing across platforms like Amazon Flipkart Blinkit and more What you ll own The entire brand journey for Aqualens from narrative to trial to loyalty and advocacy Category creation and market leadership for Aqualens in the contact lenses space 10X growth for Lenskart Eyewear across online marketplaces and quick commerce platforms Full-funnel marketing encompassing performance content CRM influencer and ATL initiatives Key Responsibilities Develop oversee the brand strategy and positioning for Aqualens and Lenskart Eyewear Drive brand awareness consideration loyalty and equity through innovative campaigns across media - from digital social influencer to ATL Spearhead Go-to-Market plans for current product launches and expansion initiatives Manage full-funnel marketing campaigns optimizing for both performance and long-term loyalty Establish and track marketing health metrics market share and customer retention to gauge the impact of initiatives Collaborate cross-functionally Mentor and grow a team of passionate marketers fostering a culture of creativity collaboration and data-informed decision-making Qualifications 7 years of marketing experience with a strong track record in brand-building and growing consumer brands Collaborative and strong interpersonal skills able to align stakeholders toward a shared objective Experience of working in high-energy entrepreneurial environments -D2C retail or e-commerce is a strong plus