About the Role Our dynamic and data-driven marketing team is seeking a highly motivated Performance Marketer to spearhead our lead generation efforts across Meta and Google platforms This role is pivotal in driving our student acquisition strategy focusing on measurable outcomes and optimizing for efficiency and quality The ideal candidate will be a strategic thinker with a hands-on approach to managing 360-degree digital marketing campaigns with a deep understanding of lead generation funnels from initial impression to qualified lead Key Responsibilities Lead Generation Strategy Develop and execute comprehensive lead generation strategies across Google Ads Search Display YouTube and Meta Ads Facebook Instagram to achieve and exceed lead volume and quality targets Campaign Management End-to-end management of performance marketing campaigns including campaign setup ad creation budget management bidding strategies and continuous optimization Performance Optimization Obsessively monitor and analyze campaign performance metrics with a laser focus on optimizing for a low Cost Per Result CPR and Customer Acquisition Cost CAC Qualified Lead Focus Implement strategies to not only generate a high volume of leads but also to ensure a high percentage of qualified leads that convert effectively through the sales funnel A B Testing Experimentation Conduct rigorous A B testing of ad copy creatives landing pages and audience targeting to identify and scale winning combinations Data Analysis Reporting Track analyze and report on key performance indicators KPIs providing actionable insights and recommendations to stakeholders 360 Digital Marketing Integration Collaborate with the broader marketing team to ensure performance marketing efforts are aligned with and integrated into our overall 360-degree digital marketing strategy including SEO content marketing and social media Market Competitor Analysis Stay at the forefront of the latest trends and best practices in performance marketing and the competitive landscape to identify new opportunities Qualifications Bachelor s degree in Marketing Business or a related field 3-5 years of hands-on experience in performance marketing with a proven track record of successful lead generation campaigns on Google Ads and Meta Ads In-depth knowledge of Google Ads and Meta Ads platforms including advanced targeting and bidding strategies Robust analytical skills with the ability to interpret data identify trends and make data-driven decisions Demonstrable experience in managing and optimizing budgets to achieve a strong return on investment ROI Solid understanding of conversion tracking pixel implementation and marketing attribution models Excellent communication and collaboration skills Preferred Skills Experience with Google Analytics Google Tag Manager and CRM platforms e g Salesforce HubSpot Certification in Google Ads and or Meta Blueprint Experience in B2B and or B2C lead generation A creative mindset with an eye for compelling ad copy and visuals Job Types Full-time Permanent Pay 30 000 00 - 35 000 00 per month Work Location In person

📌 Performance Marketer (Kerala)
🏢 URBX Worldwide Logistics
📍 Kerala