2-5 years Nashik Maharashtra LocationNashik Maharashtra Job Overview We are looking for a data-driven and creative Retention Marketing Specialist to manage and optimize our customer lifecycle campaigns across Email WhatsApp Push Notifications and other owned channels This role requires a deep understanding of eCommerce CRM tools and automation workflows to drive customer engagement repeat purchases and brand loyalty Key Responsibilities Campaign Management Execute and optimize retention campaigns across Email WhatsApp and Push Notifications using tools like Netcore WebEngage Contlo Bitespeed and ConvertWay Workflow Automation Set up automated journeys and behavior-based workflows to target users at different stages of the customer lifecycle CRM Segmentation Use CRM platforms to create dynamic audience segments based on purchase behavior engagement history and RFM models A B Testing Optimization Continuously run experiments to improve campaign performance and conversion rates Analytics Reporting Track key KPIs open rates CTR CVR retention rate etc and share actionable insights with cross-functional teams Collaboration Work closely with performance marketing product and design teams to ensure consistent messaging across channels Key Tools Platforms CRM Bitespeed Contlo Netcore WebEngage ConvertWay MoreEngage Channels Email Marketing WhatsApp Marketing Push Notification Analytics Google Analytics in-app dashboards heatmaps Basic knowledge of HTML CSS for email templates is a plus Requirements 2 years of hands-on experience in retention or lifecycle marketing preferably in eCommerce or D2C brands Solid understanding of digital marketing funnels customer journeys and RFM segmentation Experience with setting up multi-channel automated workflows Ability to analyze data and derive insights to improve retention metrics Excellent communication coordination and time management skills Nice to Have Familiarity with Shopify or other e-commerce CMS Understanding of Klaviyo MoEngage or other retention tools Exposure to loyalty and referral program execution

📌 Retention Marketing Specialist (Maharashtra)
🏢 Nethority Technologies
📍 Maharashtra