Plan and execute digital marketing campaigns across all the paid channels like google adwords facebook instagram amazon ads etc- Understanding of the key KPIs mainly CAC LTV Retention ROAS etc for different vertical of business- Ahead of the curve execution on ever-evolving advertisement product suite based on channels as mentioned earlier- Monitor and analyze campaign performance data identify trends and make recommendations for optimization - Work with the team to create relevant reports and presentations to share regular campaign performance updates with the key stakeholders- Design conceptualize co-ordinate with the creative team to bring out campaigns based on solid consumer business insights- Understanding user behavior and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in product across different marketing channels- Designing experiments to establish attribution of high reach and impact channels like programmatic Youtube etc and evaluating them through relevant KPIs- Conducting multivariate testing across marketing channels to assess the impact of advertising spends on the key business metricsQualifications- Deep interest and discipline in learning the skills required to excel in the role- Inherent interest in how the internet works user trends on internet consumption- Good with numbers analytical skills involving a data-driven approach to problem-solving- Proficiency in ms excel is a outstanding add-on- A knack for content copy and creative areas is a definite plus- Experience 3 years ref updazz com