Digital Marketing Expert - B2B ABM Performance About ProductNova ProductNova is a fast-growing product development startup We are a team of Product and Business Growth Experts enabling organizations in building recent Product Portfolios Transform into Product organizations Identify business opportunities Innovate and Scale Businesses For early-stage organizations and startups we shape ideas into products identify the right customer base and product market fit define the product provide marketing and sales enablement plan the GTM launch iterate and scale For established organizations we Transform them into product organizations identify business product areas to scale and help revamp the products across new regions and customer segments We enable innovation build new product portfolios and help grow the businesses Exponentially We are also building our own B2B SaaS Products The Role As a Digital Marketing Expert at ProductNova you will play a pivotal role in shaping and executing comprehensive digital marketing strategies to drive product and business growth You will be responsible for driving marketing campaigns across channels and growing our businesses Key Responsibilities B2B SaaS Marketing Expertise Lead generation SEO PPC CRM tools ABM and data-driven campaigns Excellence in aligning sales strategies customer journey mapping and delivering measurable growth through innovative marketing ABM And Performance Marketing Identify source and nurture high-value accounts crafting personalized campaigns optimizing paid channels and measuring ROI across digital touchpoints Align marketing with sales to accelerate pipeline and deliver scalable impactful campaigns that balance brand visibility with revenue-focused outcomes Lead Generation Build and optimize B2B and B2C Lead gen pipeline for ProductNova and its clients for their respective products and services across channels Digital Marketing Strategy Formulate and execute robust digital marketing strategies aligned with ProductNova our partner objectives and overall business goals Tweak and optimize existing strategies to grow revenue 2X Campaign Management Oversee the end-to-end management of digital marketing campaigns ensuring seamless execution and optimization for maximum ROI Utilize data-driven insights to continuously refine and enhance campaign performance Channel Expertise Demonstrate expertise across various digital marketing channels including but not limited to Meta Google SEO SEM social media Email marketing and Content marketing Identify new and emerging channels to explore and incorporate into the overall marketing mix Analytics and Reporting Implement robust analytics frameworks to measure and analyze the performance of digital marketing campaigns Qualifications Any professional degree MBA in Digital marketing Min 2 yrs experience in B2B Digital marketing with a focus on product and business growth Strong leadership skills with the ability to motivate a high-performing team In-depth knowledge of digital marketing channels tools and analytics platforms Exceptional analytical and problem-solving abilities Excellent communication and interpersonal skills If you are a results-driven digital marketing professional with a passion for driving business growth we invite you to join our energetic team at ProductNova Send you applications to careers productnova in Job Type Full time Pay 30 000 00 - 45 000 00 per month Application Question s What are the B2B SaaS Digital Marketing tools you are familiar with What is the maximum monthly budget that you have handled Pls specify your current CTC with break up of Basic pay and Variable or allowance component What is the notice period in your current company in days This job is based out of BTM 4th Stage Bangalore This is a 100 onsite job Will that work out for you Work Location In person

📌 Digital Marketing Specialist (Karnataka)
🏢 ProductNOVA
📍 Karnataka