This is where your work makes a difference At Baxter we believe every person regardless of who they are or where they are from deserves a chance to live a healthy life It was our founding belief in 1931 and continues to be our guiding principle We are redefining healthcare delivery to make a greater impact today tomorrow and beyond Our Baxter colleagues are united by our Mission to Save and Sustain Lives Together our community is driven by a culture of courage trust and collaboration Every individual is empowered to take ownership and make a meaningful impact We strive for efficient and effective operations and we hold each other accountable for delivering exceptional results Here you will find more than just a job you will find purpose and pride Job Summary The Marketing Manager is responsible for developing and executing comprehensive marketing strategies for our product portfolio driving market growth and ensuring all initiatives align with strict regulatory guidelines This role requires a strategic thinker with a strong product background excellent communication skills and a proven ability to collaborate cross-functionally to achieve business objectives Key Responsibilities Strategic Planning Execution Develop and implement annual and long-term strategic marketing plans including market segmentation targeting and positioning for new and existing medical devices Lead the planning and execution of Go-to-Market GTM strategies for new product launches collaborating with Clinical Regulatory and Sales teams Conduct continuous market research competitive analysis and customer needs assessments to identify trends opportunities and threats Manage the product lifecycle including product discontinuation and transition plans Product Portfolio Management Act as the market expert for assigned products understanding technical specifications clinical applications and unique selling propositions USPs Develop core marketing materials including brochures presentations digital content case studies and training materials for the sales team and Key Opinion Leaders KOLs Work with Clinical and Medical Affairs to generate and communicate clinical evidence supporting product claims and value propositions Regulatory Compliance Crucially ensure all marketing collateral promotional activities and digital content strictly comply regulations industry guidelines and company policies Liaise with the Regulatory Affairs and Legal teams to obtain necessary approvals for all public-facing materials Sales Channel Support Collaborate with the Sales team to develop effective sales tools presentations and training programs to enhance market penetration and product knowledge Monitor product performance analyze sales data and track Key Performance Indicators KPIs to evaluate the effectiveness of marketing campaigns and adjust strategies as needed Manage relationships with Key Opinion Leaders KOLs and participate in major industry conferences trade shows and clinical events Financial Management Develop and manage the annual marketing budget ensuring optimal resource allocation Qualifications Required Education Experience Bachelor s Degree in Marketing Business or a related scientific technical field MBA preferred 10 years of progressive marketing experience with at least 5 years specifically in the Medical Device Pharmaceutical or Healthcare industry Proven track record of successfully launching current products and developing effective marketing campaigns in a regulated environment Required Skills Competencies Deep understanding of the medical device industry hospital clinic purchasing processes and clinical workflows Exceptional written and verbal communication skills including the ability to present complex scientific clinical data clearly and persuasively Solid analytical skills with the ability to interpret market data financial metrics and sales figures to make data-driven decisions Expertise in working within a regulatory framework and ensuring compliance Excellent project management skills and the ability to manage multiple priorities in a fast-paced cross-functional environment Proficiency with CRM and marketing automation tools e g Salesforce Work Environment This role requires approximately 10-30 domestic and or international travel to attend conferences client meetings and internal sales meetings Equal Employment Chance Baxter is an equal opportunity employer Baxter evaluates qualified applicants without regard to race color religion gender national origin age sexual orientation gender identity or expression protected veteran status disability handicap status or any other legally protected characteristic Reasonable Accommodations Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally If because of a medical condition or disability you need a reasonable accommodation for any part of the application or interview process please click on the link here and let us know the nature of your request along with your contact information Recruitment Fraud Notice Baxter has discovered incidents of employment scams where fraudulent parties pose as Baxter employees recruiters or other agents and engage with online job seekers in an attempt to steal personal and or financial information To learn how you can protect yourself review our Recruitment Fraud Notice

📌 Mgr, Marketing (Haryana)
🏢 BAXTER
📍 Haryana