1 Digital Strategy Planning Develop and execute digital marketing strategies to promote JEE NEET courses Plan targeted campaigns across Google Meta Facebook Instagram YouTube and education portals Design annual quarterly marketing calendars aligned with admission cycles 2 Lead Generation Conversion Implement performance marketing campaigns to generate high-quality leads Monitor Cost per Lead CPL ROI and optimize campaigns for better conversions Coordinate with admission counselling teams to track enquiry-to-admission ratios 3 Website SEO Management Ensure institute s website is updated with courses testimonials results and blogs Optimize for SEO On-page Off-page to rank higher for JEE coaching in City NEET Academy keywords Regularly monitor analytics bounce rate and website performance 4 Social Media Content Marketing Plan and manage academy s presence across Facebook Instagram LinkedIn and YouTube Create engaging content - reels posts infographics and student success stories Manage online reputation reviews and community engagement 5 Campaign Event Promotion Promote offline online events like seminars mock tests scholarship tests and orientation sessions Create digital campaigns for admission seasons and scholarship drives Collaborate with graphic designers and video editors for promotional creatives 6 Analytics Reporting Budgeting Track campaign performance using Google Analytics Ads Manager etc Present weekly monthly ROI lead reports and admissions impact to management Allocate and manage the digital marketing budget efficiently 7 Team Vendor Coordination Manage in-house digital team SEO social media designers video editors Coordinate with external agencies vendors for ad campaigns media buying and tech support Train counsellors on handling digital enquiries effectively 8 Branding Market Research Strengthen academy s online brand positioning against competitors Conduct competitor analysis for pricing campaigns and messaging Suggest cutting-edge digital trends for student engagement Job Type Full-time Pay 20 000 00 - 30 000 00 per month Benefits Cell phone reimbursement Health insurance Work Location In person

📌 Digital Marketing Specialist (Tamil Nadu)
🏢 Prepally Educational Services
📍 Tamil Nadu