Role Performance Marketing Retail Media Manager Location Mumbai Job Responsibilities 1 Strategic Planning Account Development Define the performance marketing strategy per account Amazon Search DSP Display Blinkit Zepto visibility assortment optimization Swiggy Instamart occasion-based discovery Social Commerce Instagram Shops WhatsApp commerce Build annual joint business plans JBPs with e-commerce sales teams and align with global regional priorities Identify white spaces for growth current SKUs seasonal campaigns category expansion 2 Performance Marketing Retail Media Execution Own Amazon Sponsored Ads strategy - search DSP and display campaigns - to achieve target ACoS and ROAS Plan and deploy Blinkit Brand Ads Zepto Spotlight Swiggy Instamart banners for maximum share of voice Run full-funnel shoppable ad campaigns Meta Dynamic Ads Instagram Reels with product tags influencer-driven clicks-to-cart Maintain weekly dashboards for CTR CVR cost-per-click cost-per-acquisition and share of search Apply a test-learn-scale methodology to creative bids and budgets for continuous improvement 3 Social Commerce Influencer-Led Commerce Lead social commerce initiatives integrating Instagram Shops and WhatsApp commerce pilots Partner with influencers to create shoppable content Reels lives pet education content and track sales attribution via UTM links Collaborate with performance marketing agencies to optimize audience targeting remarketing and conversion campaigns 4 Content Merchandising Consumer Experience Oversee A content PDP SEO ratings reviews and brand storytelling across platforms Ensure consistent creative excellence across retail media social media and campaign assets Plan platform-specific hero creatives and carousels for major tentpoles Prime Day Big Basket Fest Blinkit Zepto sales 5 Data Analytics Insights Build integrated media and sales dashboards across e-commerce q-commerce and social commerce Monitor competitive share of search SOV and benchmark ROAS against peers Provide post-campaign analysis and translate insights into future media plans 6 Capability Building Org Training Train marketing sales teams on performance media retail media and social commerce fundamentals Develop internal playbooks SOPs for Amazon advertising q-commerce activations and shoppable content Embed performance marketing KPIs into cross-functional planning processes Key Performance Indicators KPIs Growth in e-commerce q-commerce GMV vs LY and plan ROAS ACoS CTR CVR vs benchmarks Share of search growth across Amazon and key platforms Contribution of social commerce to total sales Ratings reviews improvement PDP health score Number of trained internal stakeholders and adoption of playbooks Qualifications Skills 6-10 years of experience in performance marketing retail media or e-commerce marketing FMCG or consumer brands preferred Expertise in Amazon Ads DSP Meta shoppable ads and q-commerce media tools Proven track record of driving measurable growth through performance campaigns Analytical mindset strong Excel dashboard fluency and ROI optimization skills Excellent cross-functional collaboration and stakeholder management abilities Experience in team training or capability-building initiatives is a plus

📌 Performance Marketing & Retail Media Manager; Royal Canin, Mumbai
🏢 Mars
📍 Mumbai