Key Responsibilities Google Ads Management Plan create and optimize Search Display and YouTube ads to drive high-quality traffic and conversions Meta Ads Execution Develop and manage performance-driven campaigns on Facebook Instagram Ads focusing on customer acquisition and retargeting E-commerce Marketing Implement advertising strategies on e-commerce platforms Amazon Shopify Flipkart etc to increase sales and revenue Campaign Optimization Continuously test ad creatives audiences and bidding strategies to improve CTR CPC and ROAS Analytics Reporting Track key performance indicators KPIs using Google Analytics Meta Business Suite and other analytical tools to measure success Budget Management Allocate and optimize advertising budgets to maximize ROI and minimize wasted spend A B Testing Conduct experiments on ad creatives landing pages and messaging to identify top-performing variations Market Research Stay updated with industry trends competitor activities and algorithm changes across Google and Meta Collaboration Work closely with content creators designers and developers to align marketing efforts with business goals Requirements Proven experience in managing Google Ads and Meta Ads with a focus on performance marketing Hands-on experience with E-commerce advertising platforms Strong knowledge of PPC bid strategies audience targeting and conversion tracking Familiarity with Google Analytics Google Tag Manager and Facebook Pixel Ability to analyze data-driven insights and implement actionable recommendations Proficiency in Excel Google Sheets and reporting dashboards Certifications in Google Ads Meta Ads or Digital Marketing preferred Excellent communication problem-solving and project management skills Job Types Full-time Permanent Perks Health insurance Provident Fund Education Bachelor s Preferred Experience Digital marketing 1 year Preferred total work 1 year Preferred Work Location In person

📌 Performance Digital Marketing Specialist (Chandigarh)
🏢 Recognized
📍 Chandigarh