JOB DESCRIPTION About Times Internet At Times Internet we create premium digital products that simplify and enhance the lives of millions As India s largest digital products company we have a significant presence across a wide range of categories including News Sports Fintech and Enterprise solutions Our portfolio features market-leading and iconic brands such as TOI ET NBT Cricbuzz Times Prime Times Card Indiatimes Whatshot Abound Willow TV Techgig and Times Mobile among many more Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations As an equal opportunity employer Times Internet strongly promotes inclusivity and diversity We are proud to have achieved overall gender pay parity in 2018 verified by an independent audit conducted by Aon Hewitt We are driven by the excitement of current possibilities and are committed to bringing innovative products ideas and technologies to help people make the most of every day Join us and take us to the next level About SPOG AI SPOG AI is building the next generation of enterprise GRC Governance Risk and Compliance solutions powered by AI Our mission is to simplify unify and accelerate GRC processes for modern organizations Backed by industry-leading technology and a world-class team we help enterprises take control of compliance risk and security in real-time Role Overview At SPOG we believe partnerships are force multipliers We re looking for a Channel Sales Associate who can activate enable and energize our partner ecosystem This role is critical in scaling our go-to-market through channel partners creating predictable revenue streams via joint sales motions and ensuring SPOG becomes a name synonymous with value in the cybersecurity and IT transformation space The ideal candidate is part strategist part field commander someone who can map market opportunities build trusted partner relationships and turn alliance potential into pipeline reality Work Responsibilities Partner Strategy Revenue Growth Drive revenue growth by identifying recruiting and managing strategic channel partners VARs MSPs GSIs ISVs 2 - 4 years of experience in channel or partner sales preferably in B2B SaaS and cybersecurity Co-develop partner business plans and pipeline targets focusing on new logo acquisition and upsell opportunities Build scalable programs and playbooks to enable repeatable partner success Partner Enablement Activation Create onboarding training and certification programs to enable partner sales and technical teams Design and lead enablement cadences QBRs workshops knowledge transfers to drive deeper engagement Ensure partners are equipped to position SPOG s value proposition in competitive opportunities Co-Selling Pipeline Development Collaborate with SPOG Sales to drive joint account planning opportunity sourcing and deal progression Embed SPOG into partner-led deals by aligning sales cycles messaging and value delivery Track and forecast partner-influenced and sourced pipeline in Salesforce with precision Relationship Management Be the SPOG face to our partners build deep relationships at both executive and field levels Serve as the voice of the partner internally advocating for needs friction points and opportunities Drive partner loyalty and preference through consistent engagement performance coaching and shared success stories Market Intelligence Program Feedback Stay informed on market shifts competitive moves and evolving partner needs across India and APAC Capture partner feedback and collaborate with product marketing and CS teams to iterate on offerings Monitor partner KPIs sales impact and ROI from programs and investments Internal Collaboration Execution Work cross-functionally with Sales Product Marketing Legal and Customer Success to support end-to-end partner lifecycle Lead commercial and legal negotiations with partners ensuring mutual value Contribute to channel operations by supporting forecasting reporting and strategic planning efforts Skills Experience Expertise Demonstrated success in building and scaling channel ecosystems from scratch in emerging or growth markets Strong knowledge of partner types VARs MSPs GSIs and their sales motions Familiarity with CRM tools and email marketing campaign platforms Excellent communication presentation and negotiation skills Deep understanding of Indian enterprise buyer behavior and partner-led sales cycles Self-starter with a builder s mindset comfortable with ambiguity and startup-level pace Tech-savvy and data-driven with the ability to extract insights and optimize partner GTM strategies Willingness to travel up to 10 days month for partner meetings enablement sessions and events

📌 Channels Sales Associate (Uttar Pradesh)
🏢 Times Internet
📍 Uttar Pradesh