About The Company Traya is a pioneering Indian direct-to-consumer hair care platform dedicated to providing holistic solutions for individuals experiencing hair loss. Our innovative approach combines personalized consultations with advanced diagnostic tools, integrating Ayurveda, Allopathy, and Nutrition to identify the root cause of hair fall.

At Traya, we are committed to transforming the perception of hair loss by addressing its emotional and psychological impacts while making effective treatments accessible and convenient for all. Founded by Saloni Anand, a tech enthusiast turned marketer, and Altaf Saiyed, a Stanford GSB alumnus, our mission is to de-stigmatize hair loss and promote awareness through scientifically-backed, comprehensive hair care solutions. Our unique blend of proprietary technology, medically trained hair coaches, and customer-centric delivery model ensures that each individual receives tailored treatment plans and ongoing support, empowering them to regain confidence and improve their quality of life.

About The Role We are seeking a talented Website Content Writer to join our dynamic team in Mumbai. The ideal candidate will have a passion for health, wellness, and holistic treatments, with a proven ability to craft engaging, accurate, and SEO-optimized content.

As a Website Content Writer at Traya, you will play a crucial role in developing compelling website pages, blogs, articles, product descriptions, and landing pages that resonate with our target audience. Your work will help educate potential customers about hair loss, promote our personalized solutions, and enhance our brand visibility across digital platforms. This role requires a detail-oriented professional who can translate complex medical and wellness information into accessible language while maintaining our brand voice and adhering to medical disclaimers.





Collaboration with cross-functional teams such as editorial, SEO, and product development will be key to delivering high-quality content that aligns with our strategic goals.

Qualifications

- 3-4 years of professional writing experience, preferably within health-tech, wellness, beauty, or DTC brands.
- A strong portfolio demonstrating creative, engaging, and SEO-friendly content, including blog posts and long-form articles.
- Exceptional command of English language, with impeccable grammar and storytelling skills.
- Basic understanding of SEO principles, Google Search Console, and familiarity with CMS platforms such as WordPress or Webflow.
- Proven ability to research complex health and wellness topics and convert technical information into reader-friendly content.
- Self-motivated, detail-oriented, and receptive to constructive feedback.
- Ability to create conversational health content that feels relatable and empathetic, leaving readers feeling understood rather than just informed.

Responsibilities

- Create engaging and informative content for the website, including blogs, articles, product descriptions, landing pages, and website copy that aligns with Traya’s brand voice and marketing objectives.
- Conduct thorough research on health, wellness, Ayurveda, nutrition, and holistic treatments to ensure accuracy and credibility in all content pieces.
- Translate complex medical and scientific information into accessible, consumer-friendly language that resonates with a broad audience.




- Collaborate closely with the editorial, SEO, and product teams to meet content briefs, optimize for search engines, and adhere to deadlines.
- Adapt content for various channels, including community platforms like Reddit and Quora, maintaining consistency in brand messaging and tone.
- Implement editorial feedback efficiently to improve content quality, reduce revisions, and ensure alignment with brand guidelines and medical disclaimers.
- Stay updated on industry trends, SEO best practices, and emerging health topics to continuously enhance content quality and relevance.

Benefits At Traya, we believe in fostering a supportive and growth-oriented work environment. We offer competitive compensation packages along with comprehensive benefits including health insurance, paid time off, and opportunities for professional development. Our team members enjoy a collaborative culture that encourages innovation, continuous learning, and work-life balance. Being part of Traya means contributing to a meaningful mission—helping people overcome hair loss challenges and improve their confidence through scientifically-backed, personalized solutions. We also promote adaptable working arrangements to support your productivity and well-being, along with a vibrant team dedicated to making a positive impact in the health and wellness industry.

Equal Opportunity

Traya is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We do not discriminate based on race, gender, age, religion, sexual orientation, disability, or any other protected characteristic. We believe that diversity enriches our culture and drives innovation, and we welcome applicants from all backgrounds to join our team and contribute to our mission of transforming hair care and wellness for everyone.

📌 Website Content Writer (India)
🏢 AgileGrid Solutions
📍 India