- Job Title : CavinKare Group Retail -Green Trends (Chennai)
- Business: CavinKare Group Retail - Green Trends Salons
- Work Category: On Company Roles
- Work Location: Corporate office- Cavinkare Cavinville, 12, Cenotaph Rd, Rathna Nagar, Alwarpet, Chennai, Tamil Nadu 600018
- Work Timings: 9.30am to 5.30pm,
- Education: Minimum Any Degree
- Experience: 2+ years in Beauty or retail industry
- Salary: As per CavinKare & Job Market standard

Job Overview We are looking for an energetic and organised Digital Marketing Associate to support the day-to-day digital marketing activities of Green Trends across COCO and FOFO outlets. The role will primarily involve Google Business Profile coordination, agency follow-up, lead status tracking, outlet coordination, content coordination, social media publishing and maintenance of digital marketing reports and trackers

Key Responsibilities

Google Business Profile and Outlet Coordination

- Coordinate Google Business Profile optimisation for multiple salon outlets.
- Follow up with agencies for image uploads, blogs, service updates, keyword optimisation, call tracking and listing corrections.
- Coordinate the onboarding and verification of Google Business Profile listings for current FOFO outlets.
- Collect outlet details, images, business timings, contact numbers and other required information.
- Track duplicate, suspended, incorrectly mapped or pending listings and coordinate issue resolution.

Agency and Internal Team Coordination

- Coordinate with digital marketing, SEO, GMB, creative and website agencies.
- Share approved briefs, images, offer details and outlet information with the respective teams.
- Follow up on committed timelines and maintain agency activity trackers.
- Coordinate with Cluster Managers and Operations teams for pending inputs and closures.
- Escalate delays, errors and unresolved issues to the Digital Marketing Manager.

Lead Follow-up Tracking

- Track lead follow-up status across regions and outlets.
- Monitor leads that are not contacted, not connected, interested, cold, invalid or converted.
- Follow up with Operations teams to ensure lead updates are completed within the defined timeline.




- Maintain lead-generation and lead-status trackers and prepare weekly summaries.
- Collect lead quality feedback and highlight repeated follow-up gaps.

Content and Social Media Coordination

- Coordinate with Brand, Creative and Agency teams for static creatives, videos, reels, offer communication and digital banners.
- Maintain monthly content requirements and campaign asset trackers.
- Verify basic information such as offer price, validity, terms and conditions and outlet applicability before circulation.
- Coordinate LinkedIn content creation and publishing.
- Support the Facebook page revamp, content publishing and basic page maintenance.
- Support YouTube video uploads, titles, descriptions, tags and thumbnails

SEO, Blogs, Images and Reporting

- Coordinate monthly SEO blogs and image requirements with the agency and outlet teams.
- Maintain trackers for published blogs, image uploads, live URLs and pending SEO activities.
- Prepare daily, weekly and monthly digital activity reports.
- Maintain accurate documentation, meeting notes, vendor details and follow-up records.

Desired candidate skills :

- Good written and verbal communication skills.
- Strong coordination, follow-up and stakeholder management ability.
- Basic understanding of digital marketing, social media and Google Business Profile.
- Working knowledge of Microsoft Excel and PowerPoint; basic Canva knowledge is an advantage.
- Good documentation, reporting, time-management and attention-to-detail skills.
- Proactive attitude, willingness to learn and ability to manage multiple activities.
- Bachelor's degree in Marketing, Business Administration, Commerce, Mass Communication, Visual Communication or a related field.
- Digital marketing certification will be an advantage.




- Fresher or candidate with up to 1 year of experience in digital marketing coordination, social media, SEO, agency coordination or lead management.
- Exposure to retail, salon, beauty, personal care or service-based businesses will be preferred.

Company Profile:

- Green Trends Salons is one of the business in Group Company of CavinKare a FMCG giant of India (Popular Cavinkare Brands include Chik, Nyle, Meera, Cavin's, Indica, Ruchi, Bhima, Maa, Biker's, Spinz, Garden, Raaga, Bacto V, and many others. Also CK Bakery, Limelite Premium Salon, Elixify Aesthetic Clinic and Sanchu Animal Hospitals).
- Trends Division of CavinKare came into being in July 2002 with a clear-cut focus on providing personal styling and beauty solutions to everyone in the family. Apart from having pioneered the concept of family salons, the company has many other firsts to its credit. The company is the leader in the Organized Salon Retail Chain segment with its flagship brands Green Trends Unisex Hair and Style Salon.
- Backed by a professional management team, strong technical team, training academy, and CavinKares R&D; strength the company has launched a wide range of innovative services and superior processes delighting over 25 lakh customers every year through its 370+ salons across 100+ cities in India.The company envisions the brand becoming the largest and most-coveted chain of hair and beauty salons in India and being the first to bring change in the industry through product, service, and process innovations, enhanced customer experience backed by technology, and gratifying the ever-changing needs of the customer.
- Green Trends Unisex Hair & Style salon is the most preferred styling destination delivering superior styling and beauty services to every customer by expert stylists and beauticians, using world-class products and industry-best techniques. In addition to the pocket-friendly pricing,the personalized service approach, friendly and courteous staff, and the widest range of hair & beauty services are guaranteed to deliver a salon experience like no other.

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