The Associate Manager - Household(SA) is responsible for managing a portfolio of clients to ensure superior service delivery and drive cross-selling of banking products. The role focuses on building CASA (Savings Account) balances, acquiring new clients, and enhancing product penetration per customer. It also involves handling routine banking transactions, managing branch deliverables, and ensuring compliance with operational standards.

Key Responsibilities

- Drive CASA value build-up and acquire new clients as per branch targets.

- Ensure effective client engagement to facilitate cross-selling of banking products.

- Increase product holding per customer within the assigned portfolio.

- Profile all engaged clients and present suitable banking solutions.

- Promote digital onboarding and usage of services such as Mobile/Net Banking, Bill Pay, SIPs, Insurance, Investments, Retail and SME Loans.

- Meet monthly operating plans to improve scorecard performance and decile rankings.

- Coordinate with relationship managers to close business loans, working capital requirements, POS, CMS, and trade transactions generated through client engagement.

- Ensure quick resolution of customer queries and complaints to meet Net Promoter Score (NPS) benchmarks.

- Act as custodian of the branch vault, managing vault limits, cash, and non-cash transactions.

- Ensure zero instances of cash shortage or excess at the teller counter.

- Regularly update key registers and review branch reports such as EOD cash position, LTR, and instruments issued.

- Monitor and reconcile dummy accounts, suspense accounts, deferred accounts, and accounts payable/receivable as per required formats.

- Ensure strict adherence to bank policies and compliance standards.

- Conduct audits and ensure compliance with internal and external regulations.

- Deliver best-in-class customer service to become the primary banker for clients.

The Associate Manager Acquisition (Current Account) is a front-line sales role within the Retail Banking division,



responsible for acquiring new savings account customers for a designated branch. The role involves direct customer interaction, understanding banking needs, and offering suitable products and services. It also includes supporting the Sales Manager in mapping the catchment area, gathering customer feedback, and identifying potential business opportunities.

The role is pivotal in driving customer acquisition, deepening relationships, and maximizing customer lifetime value to contribute to the banks overall growth.

Key Responsibilities

- Acquire New-To-Bank (NTB)savings account customers from the designated catchment area.

- Ensure high-quality sourcing in terms of product mix, customer segments, and account constitution.

- Proactively register and activate acquired customers on digital banking channels.

- Meet and exceed monthly acquisition targets by analysing customer transaction banking needs.

- Assist the Sales Manager in catchment mapping and opportunity identification.

- Provide regular feedback to Sales and Relationship Managers on customer needs and market opportunities.

- Adhere to organizational selling norms and Standard Operating Procedures (SOPs).

- Ensure strict compliance with internal policies and external regulatory guidelines.

- Maintain a high level of market awareness and understanding of customer needs.

- Collaborate with other departments within the branch to deliver comprehensive product and service offerings.

- Promote customer-centricity through seamless coordination and service delivery.

What We Are Looking For :

Education

- Graduate in any discipline from a recognized institution.

Experience

- 1 to 6 years of experience in sales, preferably within the Banking, Financial Services, and Insurance (BFSI)sector.

Skills and Attributes

- Solid interpersonal and communication skills.

- Customer-focused mindset with a proactive approach to problem-solving.

- Ability to work collaboratively across teams.

- High level of integrity and commitment to compliance.

- Awareness of local market dynamics and customer behaviour.

📌 Walk-in || Associate Manager-Acquisition (Household / Current Account) (Pune)
🏢 IDFC FIRST Bank
📍 Pune