& JOB SPECIFICATION

Designation: Vice President Sales

Primary Responsibilities

The Vice President of Sales (Head of Department) will lead and oversee the Sales team responsible for executing the overall sales strategy for end-of-line packaging machines.

This individual will lead a high-performing sales team, establish key relationships with industry stakeholders, and work closely with the executive team to expand our market share and drive revenue growth. The VP of Sales will bring deep industry knowledge, a customer-centric approach, and proven leadership experience in scaling sales operations.

Reporting Structure

Reporting to: Director

Required Skills

- Leadership & Management: Ability to lead, inspire, and manage a large team.
- Automation Expertise: Deep understanding of automation technologies, industry trends,

and competitive landscape.
- Sales Acumen: Proven track record of sales success, ideally in a technical or B2B sales

environment.
- Strategic Vision: Ability to think strategically and make data-driven decisions.
- Communication Skills: Excellent written and verbal communication skills for engaging

clients and stakeholders.
- Strong interpersonal skills, with the ability to engage with clients and cross-functional

teams
- Effective problem-solving and decision-making skills

Key Responsible Area(KRA) & JD :
1. Sales Strategy & Leadership:

- Develop and execute the domestic & global sales strategy to achieve revenue targets,

increase market share, and drive growth in the packaging automation industry.
- Lead and manage the team, setting transparent goals and performance metrics.

1. Team Leadership and Management:

- Lead, mentor, and develop a high-performing sales team, key account executives, and

sales engineers.




- Provide training and development to ensure the team has the technical and sales skills

needed for success in the automation industry.
1. Customer Relationships:

- Build and maintain relationships with key decision-makers at major clients, including

manufacturers, integrators, and enterprises looking for automation solutions.
- Serve as a point of escalation for high-value or complex sales opportunities.

1. Market and Product Knowledge:

- Stay up-to-date on the latest trends in automation technologies.
- Work closely with product development and engineering teams to understand product

capabilities and effectively communicate them to potential clients.
1. Sales Forecasting and Reporting:

- Develop sales forecasts and track performance against goals.
- Report on key sales metrics, including revenue, pipeline health, win/loss rates, and

other KPIs.
1. Collaboration with Marketing:

- Work with the marketing team to develop promotional campaigns and sales materials.
- Ensure alignment between sales and marketing efforts, targeting the right segments

and key decision-makers.
1. Negotiation and Deal Closing:

- Lead negotiations on large, complex deals, ensuring profitability and customer

satisfaction.
- Ensure compliance with pricing strategies and contract terms.

Educational Qualification: BE/ME Mechanical Engineering

Work Experience

- 18-20+ years of experience in sales, with at least 5-7 years in leadership roles (Sr.

manager, GM Sales)
- Experience in the automation, technology, manufacturing, or industrial sectors.
- A degree in engineering, business administration, or a related field is often

preferred.
- Proven success in scaling sales teams, driving revenue growth, and entering new

markets.

📌 Vice President of Sales (India)
🏢 Avssr Innovations
📍 India