AIDLC - Head of Marketing (Vice President)

Location- Chennai ·

Reports to: CEO

Exp-15+

About us

Purple Fabric is Intellect Design Arena's enterprise AI business. It helps financial institutions turn their data into AI outcomes they can act on and defend: governed, explainable, orchestrated through multi-agent workflows. This isn't a roadmap promise; it's in production, with 45+ clients live worldwide, built by a 240+ strong team with the fintech heritage of Intellect Design Arena behind it.

The business runs on two engines. Growth Engine 1 - ‘ The Purple Fabric platform’, it is licensed to banks, with pre-built agentic solutions across Lending, Trade, Wealth, Complaints, and Risk & Control — live in five markets today, four more to come. Growth Engine 2 - ‘An Native AIDLC product that will be launched in a month’ that changes how enterprise software gets built. Growth Engine 2 is what you lead.

What our ‘Native AIDLC product’ is, and what it isn't

There is already a crowded market for AI coding assistants, and they are good at what they do: making an individual developer faster inside an editor.

None of them touches what actually makes enterprise software slow inside a bank. Requirements that have to be traceable. Architecture that has to be defensible to a regulator. Changes that have to be evidenced, not just shipped. Systems that live for fifteen years and get maintained by people who did not build them. The bottleneck was never typing speed.

Our product works on that problem: AI-led delivery across the full software lifecycle, in environments where the output has to stand up to audit. Its real competition is not a code editor. It is systems integrators, internal IT delivery, and a chain of lifecycle tooling held together by process and headcount.

Adoption starts bottom-up — developers and delivery teams use it because it removes work they dislike — and becomes a platform decision when engineering leadership sees delivery time and audit cost move. You own both halves: the self-directed path in, and the enterprise case that closes.

Why this seat exists

Purple Fabric now runs as its own organization, and this is its first marketing leadership role.

Here is the honest position. We build and run software inside regulated institutions already, so we know what enterprise delivery actually costs, we have engineering organizations to prove ‘our product’ on, and we have the relationships to get a second and third conversation in a bank. What we do not have is a developer brand. Nobody in this audience has heard of us yet, and they are rightly skeptical of enterprise vendors selling them tools.

Closing that gap is the job. You report to the CEO, set the strategy yourself, and build the function AI-native from the start rather than retrofitting it later.

The mandate

Take our new AIDLC product to market and make it grow. Own the positioning, the demand engine and the number. The product buyers evaluate by trying, not by sitting through a pitch. Make the product easy to find, build real credibility with this audience, and keep marketing out of the buyer's path.

Own the growth thesis. Write the global go-to-market playbook, ICP definition, and build the inbound and outbound engine that takes the business to $10M ARR,



accountable for the marketing half of getting there.

One funnel, not four channels. Everything maps to a stage — Discover, Try, Buy, Expand. One scorecard, one weekly pipeline number, no channel optimizing its own corner at the expense of the whole.

Win where buyers now look. Technical and enterprise buyers increasingly start with an AI answer, not a search page. Build the discipline of being that answer — AEO/GEO alongside classic SEO and paid — before the category has a playbook for it.

Build a small team that produces like a large one. Six senior specialists and the Revenue OS: a shared operating layer where much of the content production, campaign operations and personalization is carried out by AI agents under human direction. It's early, and you will shape what it becomes.

What you own

‘Our New AIDLC product positioning

- The case against the alternatives: systems integrators, internal delivery, and the tooling chain — argued in terms engineering leaders and CIOs can take to a board
- Positioning and messaging for two audiences at once: the developer who tries it and the leader who standardizes on it
- Design partners and early adopters, turned into references and case studies
- Developer trust: documentation, working examples, honesty about what the product does and doesn't yet do
- Pricing and packaging input, and which of Intellect's twenty markets go first

Discover

- Content and developer marketing: blog, case studies, docs-led tutorials, the CEO story stream
- SEO plus AEO/GEO — being the answer ChatGPT, Gemini and Perplexity cite

- Performance marketing, LinkedIn first
- Creator-led, not ad-led: build relationships with the developer-tooling, enterprise-AI and fintech voices who shape the conversation, and seed the product with them. Measured on qualified attention into named accounts, not vanity impressions

- Developer community: DevRel, Discord, hackathons, champions
- Analyst and press narrative

Try and Buy

- Activation and onboarding, with time-to-first-value as a number you watch

- The website as a measured conversion asset, not a brochure: pricing page, funnel A/B tests
- The PQL model and a clean handoff into Sales for accounts that need a person
- Sales enablement: decks, battlecards, objection handling

- ABM on Tier-1 accounts — you set the named list with Sales, orchestration runs on the Revenue OS

Expand

- Community-led expansion, champions, advocacy, community building

- Team-to-platform expansion: turning individual adoption into standardization
- LTV:CAC and net revenue retention treated as marketing numbers, not only finance ones

The platform

Positioning for the platform and its agentic solutions, launch plans per release, enablement, and the marketing behind the move from five markets into four more.

The engine underneath

- The pipeline number is yours:



qualified opportunities per week by region and source, coverage at 3× or better
- CRM as single source of truth, automation, AI-driven enrichment and personalization, lead scoring
- Your scorecard generates itself. A hand-assembled report is a broken one
- House rule: one working automation shipped every week
- Brand and web are yours; brand architecture decisions go to the CEO.

Visual and video production runs on an AI-assisted workflow inside the team

- A few flagship events and CEO speaking moments, chosen for their effect on pipeline

Why Chennai Our product is being built here. So are the delivery teams who are its first and hardest users, and the domain expertise that makes the product defensible in front of a regulator. A marketer working on a technical product this early is far better off sitting with the engineers building it than presenting to them over video from another time zone. You will also be hiring into one of India's deeper engineering talent pools.

Year one

- 90 days: a tested view of who the product is for and why they would move. The funnel measured end to end, the scorecard generating itself
- Six months: a weekly opportunity number you stand behind, named early adopters willing to be referenced, self-serve conversion improving against a baseline you set
- Twelve months: Our product turning up in conversations we didn't start — analyst notes, developer forums, RFPs. Predictable opportunities per week by region and source, coverage above 3×, CAC trending down

What will be hard

- No developer brand to start from, in an audience with a low tolerance for enterprise marketing
- Two products at very different stages, sharing one small team
- Our product is early in the launch state. Some of what you write in month one will be wrong by month four
- Buyers in both hemispheres: real time-zone overlap and international travel
- A new organization inside a large parent. Some things you own outright, some you negotiate

What we need from you

- 15 years in B2B or enterprise software marketing , scaling an engine through a high-growth phase. You have built or rebuilt a function end to end
- You have launched a recent product early , and positioned it against entrenched alternatives rather than a tidy competitive set
- You have marketed to developers and technical buyers. You know why documentation is a marketing asset, and why overselling to this audience is fatal
- A self-serve or product-led funnel: activation, PQLs, conversion — and ideally the bottom-up-to-enterprise expansion that follows it
- An AI-native operator. A hiring gate: show us, in a work sample, how you use AI tools to do the work of a larger team, and how you would make that normal across your org
- Enterprise and regulated fluency: you can market to banks without triggering their allergy to hype. Governance and auditability are selling points you know how to use
- Hands-on command of the stack: CRM (HubSpot/Salesforce), automation (n8n, Make, Zapier-class), enrichment (Clay, Apollo-class), analytics (GA4, Search Console, dashboarding), SEO/AEO tooling, daily use of frontier AI assistants. You configure before you hire
- A pipeline number you have owned , and specifics on what worked and what didn't

📌 Vice President Marketing-SAAS (Chennai)
🏢 Intellect Design Arena
📍 Chennai