- Create and manage current user acquisition, and retargeting campaigns on paid social (i.e. Facebook, Google, TikTok) and ad network platforms (i.e. Unity, Applovin, Liftoff)
- Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and scale products and deliver performance at scale.
- Have understanding of ad attribution and tracking with mobile measurement partners(i.e. Appsflyer, Adjust)
- Collaborate with the Game, Creative, and Product Marketing teams to make decisions that increase LTV and lower acquisition cost.
- Daily, weekly, and quarterly budget forecasting and reporting of results

What You Bring:

- 2-4 years experience in a performance marketing role.
- Demonstrated experience with campaign management on paid social and DSP channels.
- Strong problem solving and analytical thinking skills, and experience working in a metrics-based environment.
- Experience with Tableau, advanced Excel, and mobile measurement partners (i.e. Adjust, Appsflyer, Kochava).
- Outstanding stakeholder communication skills - both written and spoken - to work effectively with our external and internal partners.

📌 User Acquisition Manager (Bengaluru)
🏢 Zynga
📍 Bengaluru