Role Overview

Drive secondary sales growth, retailer engagement, brand visibility, and profitable market expansion for the Generic portfolio through effective trade marketing strategies, channel activation programs, promotional initiatives, and data-driven decision making.

Key Responsibilities

1. Trade Promotion & Scheme Management

- Develop and execute trade promotion strategies, retailer schemes, and stockist incentive programs.
- Design monthly, quarterly, and annual promotion calendars aligned to business objectives.
- Monitor ROI and effectiveness of trade schemes.
- Optimize trade spends and ensure governance of promotional investments.
- Drive product penetration and sales growth through innovative trade activations.

2. Retailer & Distributor Engagement

- Build strong relationships with retailers, wholesalers, distributors, and stockists.
- Develop retailer loyalty and engagement programs.
- Conduct retailer meets and awareness initiatives.
- Improve retailer recommendation share and product visibility.
- Drive digital engagement initiatives across trade channels.

3. Demand Generation & Market Activation

- Develop demand-generation programs for key therapy segments and brands.
- Provide trade activation tools and support to field teams.




- Drive conversion from competitor products.
- Enhance visibility, counter-push initiatives, and digital activations.

4. Product Launch & Market Expansion

- Plan launch strategies, introductory offers, and retailer seeding programs.
- Identify high-potential markets and growth opportunities.
- Support current product launches and market penetration initiatives.

5. Sales Analytics & Market Intelligence

- Track competitor pricing, schemes, and market trends.
- Monitor product-wise sales, stock movement, and inventory rotation.
- Generate actionable business insights through analytics and reporting.
- Manage trade scheme budgets, gift consumption, and promotional inventory allocation.

6. Cross-Functional Collaboration

- Collaborate with Sales, Marketing, Supply Chain, Finance, IT, Manufacturing, and QA teams.
- Ensure timely availability of promotional materials and trade assets.
- Align trade initiatives with inventory planning and demand forecasts.

Education, Skills & Experience Education: MBA in Marketing or equivalent postgraduate qualification.

Experience: 10-12 years in Pharma Generics, Consumer Healthcare, OTC, or FMCG sectors.

📌 Trade Marketing & Promotion Manager (Mumbai)
🏢 Glenmark Pharmaceuticals
📍 Mumbai