Job Purpose The Territory Technical Services Manager will plan and implement the sales promotional & brand equity activities in coordination with TSM / TSE to make UltraTech as the preferred choice of customers & influencers in the assigned territory. Job Context & Major Challenges Cement industry, which is the backbone of all construction activities, is steadily growing. Mergers & acquisitions have led to the consolidation of manufacturing and marketing of this commodity.
There is a need to create differentiation to maintain leadership position. UltraTech being the Industry leader, with around 20% of market share is poised to grow rapidly in the next 5 years. To resonate with the tag line of `Engineers Choice', UltraTech has built a very powerful value addition called Tech.
Services.
With the industry's largest team of civil and mobile concrete labs, UltraTech has established extensive customer interface across the country. The position of Territory Technical Services Manager represents the front line role, representing UltraTech to the influencers & end consumer.
The position holder shall be responsible for running the Mobile Concrete Lab service, manage off-role employees (MLE, LATF, RME). This role is responsible for achieving the Depot-level targets of conversions, loyalty schemes, all varieties of sales promotional meets, engagement programs for Masons, Engineers, IHBs, diploma / degree students.