- Achieve monthly, quarterly and annual sales targets for the assigned territory.
- Drive primary and secondary sales as per business objectives.
- Ensure achievement of volume, value and SKU-wise targets.
- Identify opportunities to increase sales and market share.
2. Market & Outlet Coverage
- Regularly visit assigned markets and retail outlets.
- Ensure effective outlet coverage and expansion of the customer base.
- Identify and develop new outlets and business opportunities.
- Ensure availability and proper distribution of all relevant SKUs.
3. Distributor Management
- Manage distributor relationships and support their business growth.
- Ensure adequate stock availability at distributor points.
- Monitor distributor billing, stock, outstanding payments and market returns.
- Coordinate with distributors for timely order processing and delivery.
4. Retail Execution & Visibility
- Ensure product availability, freshness and proper stock rotation at outlets.
- Improve shelf visibility, display and product positioning.
- Implement company schemes, promotions and merchandising activities.
- Monitor competitor activities, pricing and market developments.
5.
Collections & Market Returns
- Ensure timely collection of outstanding payments from distributors/customers.
- Monitor credit limits and payment discipline.
- Control market returns, damages and expiry-related issues.
6. Market Development
- Develop recent markets and strengthen existing markets.
- Build and maintain strong relationships with retailers, distributors and key customers.
- Collect market feedback and communicate customer requirements to the reporting manager.
- Identify competitor activities and recommend suitable countermeasures.
7. Reporting & Compliance
- Maintain accurate daily market visit and sales reports.
- Update sales activities and customer information in the company's sales application/system.
- Ensure compliance with company policies, processes and reporting requirements.
- Monitor territory performance and prepare necessary action plans.
Preferred candidate profile
- 38 years of experience in FMCG sales / General Trade / Distribution sales preferred.
- Candidates with relevant experience in Bakery, Food or Consumer Products will be preferred.
- Graduate in any discipline.