Aanra is a semi-fine jewelry brand launching in North America — quiet luxury, modern craft, priced $100–450, sitting confidently between disposable fast-fashion jewelry and high-commitment fine jewelry. We are a founding team building from the ground up.

While

Aanra is a fresh name in modern fashion, our roots run incredibly deep. Aanra is curated in partnership with Amrapali, a name that has defined fine jewelry craftsmanship for over 40 years. For more than three decades, Amrapali’s master artisans have designed breathtaking, custom handmade jewellery for global celebrities, royalty, and the world’s most exclusive red carpets.

Role Overview As the Head of Product, you will own the end-to-end digital commerce experience for Aanra, ensuring our Shopify ecosystem delivers a world-class customer experience while supporting rapid business growth. You will define the product vision, translate business strategy into a clear product roadmap, and lead execution across every aspect of our e-commerce platform, from discovery and product requirements through development, launch, optimization, and long-term platform health. You will work at the intersection of business, technology, design, marketing, and operations, acting as the single owner of the digital commerce platform.

This includes customer experience, storefront, checkout, payments, promotions, integrations, data integrity, performance, and ongoing platform evolution. The ideal candidate combines strong product management capability with a deep understanding of modern commerce technology, customer journeys, conversion optimisation, and digital growth.

Key Responsibilities Product Strategy & Ownership

Own the digital commerce product vision, strategy, roadmap and execution, aligning technology investments with business objectives and customer needs.

Translate commercial priorities into a prioritized product roadmap that balances customer experience, operational efficiency, scalability and revenue growth.

Define success metrics and continuously optimize platform performance using data, experimentation, and customer insights.

Product Discovery & Requirements

Lead product discovery with business stakeholders across Marketing, Growth, Merchandising, Operations, Customer Experience, Finance, and Leadership.

Author comprehensive Product Requirement Documents (PRDs), user stories, acceptance criteria, functional specifications, process flows, and release plans.





Prioritise the product backlog and manage sprint planning with engineering partners.

Ensure every feature is designed with measurable business outcomes, customer impact, and operational scalability in mind.

Digital Commerce Platform

Own the complete Shopify ecosystem, including:

o Storefront experience o Product catalogue o Collections and merchandising o Search and discovery o Navigation o Cart and checkout o Customer accounts o Mobile experience o Internationalisation o Content management

Continuously improve conversion rates, average order value, customer lifetime value, and overall customer experience.

Engineering Delivery

Serve as the internal product and technical owner working alongside external development partners and agencies.

Drive feature delivery from concept through design, development, testing, deployment, and post-launch optimisation.

Ensure releases are delivered on time with high quality and minimal operational risk.

Coordinate frontend, backend, API, middleware, and infrastructure workstreams across internal and external teams.

Platform Architecture & Integrations

Own the complete commerce technology stack, including evaluation, implementation, and lifecycle management of all platform components.

Lead all frontend and backend platform integrations, including:

o Payment gateways o Shipping and logistics o Inventory and ERP systems o Warehouse and 3PL integrations o Customer support platforms o Marketing automation o Analytics o CRM o Loyalty and rewards o Fraud prevention o Personalisation o Tax engines

Ensure every integration is scalable, secure, reliable, and fully documented.

Checkout, Payments & Promotions

Own the end-to-end checkout experience to maximise conversion while minimising friction.

Define and manage

o Payment gateway integrations o Wallets and BNPL solutions o Coupon engines o Promotional rules o Gift cards o Store credits o Loyalty redemptions o Discount logic o Referral programmes

Continuously optimize checkout conversion and payment success rates.

Data & Systems

Ensure complete integrity and synchronisation of product, inventory, pricing,



customer, order, fulfilment, and financial data across all connected systems.

Own data quality across Shopify, ERP, 3PL, payment providers, marketing platforms, analytics tools, and customer support systems.

Define governance processes for catalogue management, releases, integrations, and platform configuration.

Growth & Experimentation

Partner with Growth and Marketing teams to rapidly launch campaigns, landing pages, promotions, and customer acquisition initiatives.

Enable A/B testing and experimentation across key customer journeys.

Support SEO, performance marketing, CRM, lifecycle marketing, and personalisation initiatives through scalable product capabilities.

Performance & Reliability

Own platform reliability, scalability, and technical health.

Continuously improve

o Core Web Vitals o Page speed o Mobile performance o Checkout speed o Search performance o Site availability

Lead platform readiness for peak traffic events including Black Friday, Cyber Monday, festive campaigns, and major product launches.

Vendor & Technology Management

Own relationships with Shopify, technology vendors, implementation partners, payment providers, and integration partners.

Evaluate new technologies and applications that improve customer experience, operational efficiency, or business performance.

Manage platform costs while reducing technical debt and simplifying the technology landscape.

Analytics & Commercial Performance

Build a data-driven product culture through dashboards, experimentation, and performance reviews.

Monitor and improve key metrics including:

o Conversion Rate (CVR)

o Average Order Value (AOV)

o Revenue per Visitor (RPV)

o Customer Acquisition Cost (CAC)

o Customer Lifetime Value (CLV)

o Checkout Completion Rate o Cart Abandonment Rate o Page Speed o Uptime o Return Rate o Payment Success Rate

What Success Looks Like A highly reliable, scalable, and secure commerce platform supporting rapid business growth.

Industry-leading customer experience across mobile and desktop.

Rapid, predictable delivery of product enhancements.

Robust integrations with minimal operational issues.

High platform performance during peak sales periods.

Continuous improvement in conversion, revenue, customer retention, and operational efficiency.

A modern commerce platform that enables the business to innovate quickly while maintaining engineering excellence.

📌 Technical Product Manager (Gurugram)
🏢 EOK GEMS u0026 JEWELLERY PRIVATE
📍 Gurugram