Role State Head

Switches Strategic Leadership : South (HQ: Bengaluru) Function Sales Switches Category Level Senior Manager / AGM HQ Bengaluru Reporting To Business Head Switches Team Territory Sales Managers + Loyalty Executives Experience 10+ years in Switches / FMEG / Wiring Accessories About Sturlite Sturlite Electric is a fast-growing FMEG (Fast Moving Electrical Goods) company headquartered in Bengaluru, with a 25-state presence and a portfolio spanning Qualified Lighting, Wires & Cables (Voltedge), Switches, and Solar (Zevolt). We are in an exciting phase of category expansion - the Switches business is being built ground-up with a July 2025 Karnataka launch, and we are looking for people who want to be part of building something from scratch. THE ROLE As Product Head / State Head for the Switches category, you will own the commercial agenda for your region.

This is a P&L-anchored; role - you set the strategy, build the channel, coach the team, and drive revenue week on week. You will be among the founding members of the Sturlite Switches business, which means your decisions will shape how the category is positioned in the market.

What You Will Do Own primary and secondary sales targets for the Switches category in the assigned region (North or South Karnataka + Goa) Build, expand and manage the dealer and distributor network; identify and appoint new channel partners in underpenetrated districts Drive secondary sell-out through TSMs; monitor sales velocity, scheme compliance and collection discipline Set territory-wise channel strategy, pricing discipline, scheme communication and market penetration plans Conduct regular market visits, competitor intelligence gathering and trade feedback loops; report insights to leadership Coach, review and appraise TSMs and Loyalty Executives; drive accountability through structured weekly reviews Represent Sturlite Switches at dealer meets,



product launches and trade events in the region Work with marketing to localise campaigns and ensure brand visibility at key counters and project sites Collaborate with supply chain and logistics to ensure product availability and fulfilment for channel partners Report on region performance, pipeline and risks to the Business Head on a weekly and monthly cadence What We Are Looking For 10+ years of sales experience in Switches, Wiring Accessories, or allied FMEG categories (Lighting, MCB, Fans) Demonstrated track record of managing a regional P&L; and achieving consistent sales targets Strong dealer and distributor ecosystem knowledge in Karnataka; existing relationships a significant advantage Experience managing a team of field sales executives / TSMs; ability to motivate and hold people accountable Solid grasp of secondary sales dynamics, scheme structuring and channel margin management Comfortable with data - can read sell-in / sell-out reports and translate them into field action plans Strong communication and influencing skills; able to command respect with trade partners and internal stakeholders Face value and gravitas to represent the brand at dealer meets and industry forums GOOD TO HAVE Prior experience at Havells, Legrand, GM Modular, Panasonic Life Solutions, Schneider Electric or equivalent Exposure to electrician loyalty or influencer programmes Kannada language proficiency (for North/South Karnataka territories) What You Will Get Competitive fixed salary with performance-linked incentives tied to revenue and collection targets Leadership role in a greenfield business - full ownership, not a maintenance job Direct access to promoter leadership with short decision-making cycles Opportunity to build a team and define the category playbook from the ground up Who You Will Work With You will report to the Business Head Switches and work closely with the Marketing (CMO), Supply Chain, and HR teams. Your direct team will comprise Territory Sales Managers and Loyalty Executives spread across your region.

📌 State Head - Bangalore - Switches (Bengaluru)
🏢 Sturlite India
📍 Bengaluru