Purpose of the Role To plan, develop, and implement marketing campaigns to expand the client base, enhance company awareness, and promote products.
Key Responsibilities
- Achieve sales budgets in the assigned territory by closely working with franchisees.
- Anchor the field-level implementation of all marketing programs.
- Collect market intelligence regarding competitor activities.
- Expand the retail network as per assigned targets.
- Submit periodic sales and market reports.
- Work closely with service personnel to ensure effective warranty management and post-sales service.
Key Accountabilities
- Dealer network management.
- Market penetration.
- Territory sales growth.
- Expansion of the retail network.
- Minimum: MBA from a reputed institute
- Desirable: Engineering Degree
Experience
- Minimum: 2 years
- Desirable: 5–6 years
Experience Required Experience in channel sales of products such as:
- Tyres
- Paints
- Lubricants (Lube Oils)
- Automotive Accessories
Required Skills
Technical / Functional Skills
- Team Building
- Communication Skills
- Customer Relationship Management (CRM)
- Product Knowledge
Soft Skills
- Communication Skills
- Presentation Skills
Knowledge Required
- Knowledge of franchisee distribution models.
- Robust product and market knowledge.
Desired Attitude
- Good communication skills.
- Strong product and market understanding.
- Customer-focused with the ability to build and maintain dealer relationships.