- Develop and implement effective master brand strategies to drive business growth.
- Collaborate with cross-functional teams to ensure alignment and consistency across all brand touchpoints.
- Conduct market research and analyze consumer behavior to inform brand decisions.
- Manage and maintain the master brand portfolio, including new product launches and re-launches.
- Work closely with the marketing team to develop innovative marketing campaigns.
- Analyze sales data and market trends to identify opportunities for improvement.
Job Requirements
- Minimum 2 years of experience in master brand management or a related field.
- Strong understanding of consumer products and services.
- Excellent communication, project management, and analytical skills.
- Ability to work in a fast-paced environment and meet deadlines.
- Robust attention to detail and ability to multitask.
- Bachelor's degree in any discipline; MBA/PGDM preferred.
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