Digital Marketing

- Maintain India website by updating the relevant content on our website backend page. Work with Marketing Head &
- Global website team on website content, landing pages, Optimization of content in line with website vision, strategy & goals. Monitor website performance as well as market user analysis.

- Maintain social media channels by regular social media posts with weekly tracking reports to build brand/company awareness

- Work closely with Marketing Head to track marketing lead from Google Ads (SEA.SEO) and other external sources. Run reports on no of leads generated and follow-up with Sales for the status of the leads.

- Keeping landing pages of SEA and SEO optimized with necessary changes as per local website leads (like“new forklifts”, “forklift hire”/ “forklift rental” and “used forklifts”).

- Check &

- Maintain SEA Performance reports/dashboards regulary

- Coordinate & create email marketing campaigns along with Marketing Head

- Cordinate with Digital Marketing agency for effective execution of campaigns for Webshop business

Promotions/Advertising &

- Events

- Plan, conceptualize and execute industry related trade shows, conferences and organize innovative customer events to achieve business objectives.

- Work with agencies for planning & executing trade shows, conferences, customer events &
- Annual Conference

- Coordinate and oversee the marketing, planning, promotion and logistics of the trade shows and events.

- Develop creative briefs and content to meet objectives of all advertising channels like publications, trade journals, events etc.

- Brainstorming with business heads and developing ideas for creative marketing campaigns

- Design and implement communication materials for business like Price List, Product Brochures, Flyers, Posters, Banners etc.





- Arrange and support sales with effective distribution of marketing materials

- Work with creative agencies & brief them for developing creatives for social media, marketing materials and events

- Laise with different vendors to get the task completed like printers, organize photshoots and different agencies.

- Work with Marketing Head to fulfill the Marketing needs of Dealers/Channel Partners

- Work &

- Coordinate with Sales team for customer testimonial and get all the approvals for shoot at customer premises

- Work closely with Marketing Head to execute the roll-out of Global &

- APAC marketing plans & campaigns

- Maintain &

- Update the business presentation for MD & relevant business functions

Competitors Tracking

- Support Marketing Head with Tracking information of competitors product portfolio/pricing & other relevant information

- Identify information from online research, relevant agencies and collect appropriate market/competitor information and translate data into effective market intelligence reports

- Support Marketing Head to identify sources, gather relevant market data/business opportunities, and share with relevant business functions and sales for action

Branding

- Manage internal and external JH branding
- To align all JH material (internal / external) wrt to brand guidelines

- Plan and procure all marketing material, Goodies/Giveaways

- Responsible for overall branding of warehouse and branches

- Manage the inventory and printing of all marketing materials

Qualifications

Education:Graduate / MBA / Post Graduation in Marketing or Mass Communication

Skills

- Creative
- An eye for detail

- Copy writing & designing skills

- Team Player

Other characteristics such as personal characteristics

- Self-driven

- Methodical

- Analytical

- Go-getter

Skilled Certification

- Computer : MS Office, MS Teams, Digital Marketing

📌 Sr. Executive / Assistant Manager - Marketing (Mumbai)
🏢 Jungheinrich India
📍 Mumbai