MSO Overview The Marketing Science Operations (MSO) vertical serves as the operational backbone that ensures accurate, governed, and analyticsready marketing data across all digital channels. MSO enables MIO team to run selfservice analytics, generate insights, and execute campaigns reliably, with a focus on data readiness, governance, and scalable BI products.

Role Summary The Sr. Associate BI Design is a hands-on, mid-level design specialist responsible for translating business problems into intuitive, scalable, and decisionready BI experiences.

This role sits at the intersection of analytics, UI/UX design, and business storytelling, with ownership of dashboard design quality, KPI framing, and mockup-to-dashboard translation. The individual is expected to independently drive design workstreams while mentoring junior associates.

Key Responsibilities

1. BI Design Experience Ownership

- Translate business problems into intuitive, decisionready dashboard designs
- Own endtoend design lifecycle (wireframes >> mockups >> implementation alignment)
- Apply advanced UI/UX principles to ensure clarity, usability, and adoption
- Drive mockup quality, stakeholder walkthroughs, and final design sign-off readiness

2. KPI Framing Analytical Structuring

- Define and standardize KPIs, metric logic, and business definitions
- Convert requirements into structured analytical frameworks and measurable outputs




- Ensure consistency in KPI interpretation across dashboards and stakeholders
- Contribute to business storytelling and insight structuring

3. Dashboard Development, QA Delivery

- Build/support complex dashboards and reports with advanced calculations
- Perform data validation, QA, and UAT coordination
- Ensure design intent is correctly translated into BI tools (Power BI/Tableau)
- Manage enhancements, fixes, and delivery tracking in agile workflows

4. Governance, Adoption Capability Building

- Monitor dashboard usage, performance, and user feedback
- Enforce design standards, templates, and documentation practices
- Drive continuous improvement in design quality and scalability
- Mentor junior associates and contribute to team capability uplift

Basic Qualifications

- Bachelors / Masters in Engineering, Data Science, Statistics, Economics, Information Systems, or related field
- 46 years of experience in BI design, dashboarding, analytics, or visualization roles
- Strong understanding of data visualization principles and storytelling

Preferred Qualifications

- Hands-on experience with Power BI / Tableau
- Solid exposure to Figma / wireframing / design tools
- Experience in KPI design, metric standardization, and analytical thinking
- Ability to translate business problems into structured analytics outputs
- Familiarity with data models (basic star schema understanding)

📌 Sr. Associate - BI Design (Hyderabad)
🏢 Amgen
📍 Hyderabad