Location: Work from Office – Dhanori, Pune

Type: Full-Time

Experience: 1.5 – 3 Years About Witrex Witrex is a fast-growing integrated digital marketing and growth agency helping brands scale through strategic storytelling, performance marketing, social media, design, and technology-led solutions. We work with emerging startups and fast-growing businesses to build creative, insight-driven campaigns that drive measurable brand growth, engagement, and digital impact.

Role Overview We are looking for a creative and strategic Associate – Social Media Strategist to lead and manage the end-to-end social media strategy and execution for Witrex and client brands. The ideal candidate should combine strategic thinking, creative campaign ideation, platform expertise, and hands-on execution skills.

Key Responsibilities 1.

Social Media

Strategy & Platform Management - Develop and execute comprehensive social media strategies aligned with business objectives

- Manage end-to-end social media operations across Instagram, LinkedIn, YouTube, and other platforms
- Drive growth, engagement, and performance metrics
- Monitor platform trends and algorithm updates 2.

Content

Strategy & Creative Direction - Develop monthly and quarterly content calendars

- Conceptualize social-first campaigns and viral formats
- Collaborate with writers, designers, and marketers
- Maintain brand voice and visual consistency 3.

Campaign





Planning & Execution - Plan and execute campaigns from ideation to reporting

- Drive engagement using reels, carousels, stories, and trend-based formats
- Provide creative direction for campaigns and ad creatives 4. Copy & Messaging Strategy - Guide captions, hooks, and storytelling formats
- Ensure messaging aligns with brand positioning 5.

Paid Media

Awareness - Strong understanding of Meta Ads and Google Ads

- Work with performance teams on campaign creatives 6. Analytics, AI & Optimization - Track engagement, reach, CTR, and performance metrics
- Use AI tools for research, content ideation, automation, and reporting
- Monitor competitors and industry benchmarks Required Skills - 1.5 – 3 years experience in social media strategy or management
- Strong understanding of Instagram, LinkedIn, and social media platforms
- Knowledge of Meta Ads and Google Ads ecosystems
- Experience managing content calendars and campaigns
- Strong creative thinking ability
- Familiarity with AI tools for marketing workflows Preferred Attributes - Strong trend awareness
- Ability to manage multiple brands simultaneously
- Ownership-driven mindset
- Performance-focused marketing approach Why Join Witrex - Opportunity to lead social media strategies end-to-end
- Exposure to diverse brands and campaigns
- Fast-paced creative agency culture
- Robust career growth opportunities

📌 Social Media Strategist (Pune)
🏢 Witrex - Digital Marketing Agency
📍 Pune