? Social Media Strategist

?

We are looking for a Social Media Strategist who can turn brand truth into content people actually care about, build a calendar that moves with culture, and use data to refine what works.

If you can balance creative instinct with structured execution and you think in hooks, formats, and distribution, this role will feel like home.

Company: Educational University | Full-Time | Start Date: Immediately Location: Primarily In-Office in Rajkot, Gujarat (Remote or Hybrid can be considered for exceptional profiles)

CTC: ₹10-12 LPA

? About the Organization

This is for a university that has silently built one of the most robust and global scale education facility over the past 20+ Years, has global accreditions, students filing 200+ patents every year, all at a campus that most Indian Universities lack, but all being focussed on Industry: Education

Vision: To empower individuals and societies through education, innovation, research, and transformative learning.

Mission: To deliver quality education that drives social impact, nurtures leadership and entrepreneurship, strengthens research culture, and builds meaningful industry and global partnerships.

Culture: Collaborative, performance-driven, and execution-focused creative team.

Next 2 Years Roadmap: Scaling digital presence, expanding IP-led content, and building high-retention short-form distribution.

? Role TL;DR

We’re looking for a high-initiative and a go-getter Social Media Strategist, who will be responsible for shaping and managing the University’s social media presence and brand voice across platforms. This role combines strategy, creativity, and execution - ensuring that the university’s digital voice is consistent, engaging, and aligned with its academic and cultural values. You will work closely with the marketing, admissions, events, and design teams to bring authentic stories and campaigns to life - from classrooms to convocation stages, from student achievements to campus festivals.





? Who This Role Is For A Thinker-er with Culture Instincts and the Superpower of getting things done. You recognise the most important Cultural moments. You live, eat and repeat brand positioning and values. You are able to marry the 2 together and act fast.

? What You’ll Do

- You’ll develop and manage the comprehensive social media content calendar, aligning with admissions, branding and university initiatives - whether events, coverages, department functions and so on.
- Lead the timely execution of all social media campaigns and initiatives across platforms (Linkedin, YT, IG, X).
- Monitor daily metrics and generate reports with actionable optimization insights.
- Manage all postings, and respond to comments, DMs, and queries in a timely and professional manner.
- Monitor channels, respond to interactions, and escalate queries to appropriate internal teams.
- Collaborate with stakeholders to conceptualize and execute engaging long-term Intellectual Properties (IPs) around Academics, Campus Life, Student Success, Faculty Thought Leadership and Events.
- Stay current with social media trends, topicals, festivals, moment marketing and propose cutting-edge platform leverage.
- Ensure the organic content strategy supports and complements paid social advertising efforts.
- Serve as the social media point of contact, ensuring consistent brand messaging across departments, ensuring compliance with university guidelines and standards.
- Create and oversee platform-specific content including posts, stories, reels, short videos, and carousels with help of the in-house team and external agencies (if involved).
- Support admissions campaigns, events, fests, announcements, rankings,



and achievements through social media
- Work on influencer, student ambassador, and creator collaborations when required.

? You’ll Succeed in this Role if you are/have:
- Fluent in platform-native content creation and scheduling (Instagram, YouTube, LinkedIn, X)
- You’re copy-forward, you are someone who writes clear, engaging captions and CTAs in line with the university’s brand voice. Design acumen is a bonus!
- Comfortable working with templates and fast-turnaround publishing workflows
- Strong copywriting and captioning instincts, with a sharp eye for hooks and retention
- Solid understanding of analytics, A/B testing, and platform optimization (reach, watch time, saves, shares)
- Ability to manage multiple campaigns and content streams simultaneously without dropping quality
- Strong cultural awareness and trend-spotting, with the judgment to act fast and stay on-brand
- Highly organized, self-sufficient, and consistent with execution and reporting
- Open to feedback, quick to iterate, and collaborative with cross-functional teams

? Experience Requirements

- Bachelor’s degree in Marketing, Communications, Journalism, Media Studies, or a related field.
- 2 - 4 years of experience managing social media for a brand, institution, or agency.
- Strong understanding of Instagram, LinkedIn, YouTube, and emerging platforms.
- Excellent written communication skills with an eye for detail.
- Basic understanding of analytics tools and content performance tracking.
- Ability to manage multiple projects, deadlines, and stakeholders.
- Prior experience with an Education or Ed-tech brand
- Brownie Points if you’ve built and led teams before

⚡ Think you’re a good fit? Apply here: Click here! ❤️

If you don’t meet every single requirement but this role genuinely excites you and you care deeply about the craft, we’d still love to hear from you. Passion, curiosity, and hunger to grow trump a perfect resume!

📌 Social Media Strategist | University in Rajkot
🏢 Tamatar Talent
📍 Rajkot