Social Media Strategist

Location: Remote

Employment Type: Full-time About Us We are a fast-growing AI and EdTech company behind innovative platforms including Mockmaster.ai, Scorementor.ai, Scholar.ai, and ApplyKart. Our mission is to transform education and career development through AI-powered technology while building one of the world's leading digital education ecosystems.

We are looking for a creative, data-driven, and trend-savvy Social Media Strategist to build our online presence, grow our communities, and create viral content that drives engagement, leads, and brand awareness.

Key Responsibilities Strategy & Planning

Develop and execute social media strategies across multiple brands.

Create monthly content calendars aligned with marketing objectives.

Identify trending topics, viral opportunities, and emerging platform features.

Research competitors and industry best practices.

Content

Strategy

Plan engaging content for

Instagram

Facebook

LinkedIn

TikTok

YouTube

X (Twitter)

Develop campaigns that increase engagement and followers.

Create storytelling strategies for founders and company brands.

Work with designers and video editors to produce high-quality content.

Community

Management

Manage and grow online communities.

Respond to comments, messages, and reviews.

Build relationships with influencers and creators.

Monitor brand reputation. Analytics & Performance

Track KPIs including

Reach

Engagement

Watch Time

Click-Through Rate (CTR)

Leads

Conversions

Follower Growth

Prepare weekly and monthly performance reports.

Use data to optimise campaigns and improve ROI. Paid Social

Assist in planning and optimising paid social campaigns.

Coordinate with the marketing team to maximise campaign performance. Collaboration

Work closely with

Graphic Designers

Video Editors

SEO Team

Content Writers

Marketing Manager





Ensure consistent brand messaging across all platforms.

Essential

Skills

3+ years of experience in social media marketing.

Strong understanding of Instagram, TikTok, LinkedIn, Facebook, X, and YouTube.

Experience using scheduling tools such as Buffer, Hootsuite, Later, or Metricool.

Excellent copywriting and storytelling skills.

Strong understanding of social media algorithms and trends.

Experience analysing campaign performance using analytics tools.

Ability to manage multiple brands simultaneously.

Preferred

Skills

Experience working with AI or EdTech brands.

Knowledge of Meta Business Suite and LinkedIn Campaign Manager.

Basic video editing skills (CapCut, Premiere Pro, Canva, etc.).

Experience collaborating with influencers and content creators.

Understanding of SEO and content marketing.

Key Performance

Indicators (KPIs)

Increase follower growth across all platforms.

Improve engagement rate month over month.

Grow organic reach and impressions.

Increase website traffic from social media.

Generate qualified leads through social campaigns.

Produce consistent, high-performing content.

Successfully execute viral marketing campaigns.

What We

Offer

Competitive salary with performance bonuses.

Career growth in a rapidly expanding AI company.

Prospect to work with cutting-edge AI products.

Supportive and collaborative team culture.

Training and professional development.

Flexible working arrangements.

Employee discounts on company products and services.

Ideal

Candidate

You are passionate about social media, understand what makes content go viral, and enjoy combining creativity with analytics. You thrive in a fast-paced environment, stay ahead of digital trends, and can build engaging online communities that drive real business results. If you're excited about helping shape the future of AI-powered education, we'd love to hear from you.

📌 Social Media Strategist (India)
🏢 APPLYKART
📍 India