Social Media Strategist

Location: Remote

Employment Type: Full-time

About Us

We are a fast-growing AI and EdTech company behind innovative platforms including Mockmaster.ai , Scorementor.ai , Scholar.ai , and ApplyKart . Our mission is to transform education and career development through AI-powered technology while building one of the world's leading digital education ecosystems.

We are looking for a creative, data-driven, and trend-savvy Social Media Strategist to build our online presence, grow our communities, and create viral content that drives engagement, leads, and brand awareness.

Key ResponsibilitiesStrategy & Planning

- Develop and execute social media strategies across multiple brands.
- Create monthly content calendars aligned with marketing objectives.
- Identify trending topics, viral opportunities, and emerging platform features.
- Research competitors and industry best practices.

Content Strategy
- Plan engaging content for:
- Instagram
- Facebook
- LinkedIn
- TikTok
- YouTube
- X (Twitter)
- Develop campaigns that increase engagement and followers.
- Create storytelling strategies for founders and company brands.
- Work with designers and video editors to produce high-quality content.

Community Management
- Manage and grow online communities.
- Respond to comments, messages, and reviews.
- Build relationships with influencers and creators.
- Monitor brand reputation.

Analytics & Performance
- Track KPIs including:
- Reach
- Engagement
- Watch Time
- Click-Through Rate (CTR)
- Leads
- Conversions
- Follower Growth
- Prepare weekly and monthly performance reports.
- Use data to optimise campaigns and improve ROI.

Paid Social
- Assist in planning and optimising paid social campaigns.
- Coordinate with the marketing team to maximise campaign performance.

Collaboration
- Work closely with:
- Graphic Designers
- Video Editors
- SEO Team
- Content Writers
- Marketing Manager




- Ensure consistent brand messaging across all platforms.

Essential Skills
- 3+ years of experience in social media marketing.
- Strong understanding of Instagram, TikTok, LinkedIn, Facebook, X, and YouTube.
- Experience using scheduling tools such as Buffer, Hootsuite, Later, or Metricool.
- Excellent copywriting and storytelling skills.
- Strong understanding of social media algorithms and trends.
- Experience analysing campaign performance using analytics tools.
- Ability to manage multiple brands simultaneously.

Preferred Skills
- Experience working with AI or EdTech brands.
- Knowledge of Meta Business Suite and LinkedIn Campaign Manager.
- Basic video editing skills (CapCut, Premiere Pro, Canva, etc.).
- Experience collaborating with influencers and content creators.
- Understanding of SEO and content marketing.

Key Performance Indicators (KPIs)
- Increase follower growth across all platforms.
- Improve engagement rate month over month.
- Grow organic reach and impressions.
- Increase website traffic from social media.
- Generate qualified leads through social campaigns.
- Produce consistent, high-performing content.
- Successfully execute viral marketing campaigns.

What We Offer
- Competitive salary with performance bonuses.
- Career growth in a rapidly expanding AI company.
- Opportunity to work with cutting-edge AI products.
- Supportive and team-oriented team culture.
- Training and professional development.
- Flexible working arrangements.
- Employee discounts on company products and services.

Ideal Candidate
- You are passionate about social media, understand what makes content go viral, and enjoy combining creativity with analytics. You thrive in a fast-paced environment, stay ahead of digital trends, and can build engaging online communities that drive real business results. If you're excited about helping shape the future of AI-powered education, we'd love to hear from you.

📌 Social Media Strategist (India)
🏢 APPLYKART
📍 India