Company Description Provilac Milk is a forward-thinking specialty milk brand in the D2C space, focusing on direct procurement from prominent dairy farms through exclusive partnerships. The company manages the entire journey from milking to final delivery, including quality checks, cold storage logistics, and distribution, to ensure milk reaches customers in its freshest form within 24 hours.

Provilac offers milk that is hormone- and antibiotic-free, with strict controls to prevent adulteration and preserve product integrity. Founded in 2013 as P9 Farms Pvt Ltd, the company has built a team of experts in production, quality, and logistics, guided by a core value of doing the right thing. Headquartered in Pune, Maharashtra, Provilac also operates in Mumbai and Hyderabad, serving customers who value purity and consistent quality.

Role Description The Social Media Paid Campaign Executive is a full time, on-site role based in the Pune Division. This role is responsible for planning, executing, and optimizing paid campaigns across social media platforms to drive brand awareness, engagement, and customer acquisition for Provilac Milk.

Day-to-day tasks include setting up and monitoring paid ads, managing campaign budgets, analyzing performance metrics, and making data-driven adjustments to improve ROI.



The executive will collaborate with marketing and creative teams to align campaign messaging with brand guidelines, develop audience segments, and coordinate timelines. Additional responsibilities include reporting on campaign outcomes, staying updated on platform best practices, and testing new formats and strategies to enhance overall campaign effectiveness.

Qualifications

- Candidates should possess strong Campaign Management and Campaigns skills to plan, execute, and optimize paid social initiatives.
- Candidates should possess solid Analytical Skills to interpret data, track KPIs, and make informed decisions that improve campaign performance.
- Candidates should possess effective Communication skills to collaborate with cross-functional teams and present insights clearly.
- Candidates should possess Project Management skills to handle multiple campaigns, manage timelines, and ensure on-time delivery.
- Hands-on experience with paid social platforms (e.g., Meta Ads, Instagram, YouTube, LinkedIn, or similar) and basic understanding of performance marketing.
- Familiarity with analytics and reporting tools (e.g., Meta Business Suite, Google Analytics, or equivalent).
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Ability to work on-site in Pune Division, with a detail-oriented, proactive, and results-focused approach.

📌 Social Media Paid Campaign Executive (Pune)
🏢 Provilac Milk
📍 Pune