Role Overview

We’re seeking a creative and data-driven Social Media Marketing to oversee our organic social media channels.

Your mission: build and grow an engaged, loyal user base on multiple platforms that directly contributes to our app's community. You’ll play a pivotal role in shaping FRND’s voice and turning passive audiences into active users. Responsibilities

Own and execute the organic growth strategy across all social platforms

Build and grow an authentic community of followers who resonate with FRND’s tone and values

Create, plan, and publish high-impact content including reels, carousels, memes, community features, and stories

Partner with creators, meme pages, and micro-influencers to drive discovery and virality

Use data to analyze what works and what doesn’t — optimize content formats and posting schedules accordingly

Collaborate with product, design, and user research teams to bring user insights and product moments to life via social

Constantly experiment with new content formats, engagement hooks, and platform features Requirements

3+ years of experience managing organic social media for a consumer brand or digital platform

Proven track record of growing pages from scratch or significantly increasing reach organically

Solid creative judgment and ability to guide visual and content direction aligned with brand voice





Experience collaborating with internal teams and external creators for smooth content execution

Creative mindset with a strategic lens — every post has a purpose

Strong understanding of online content trends and audience behavior across platforms Note: The FRND team operates six days a week, with every 1st and 3rd Saturday as working days. About FRND FRND is redefining the way people connect by building a social platform that’s not just engaging but also safe, inclusive, and fun. ? We’re a rapidly growing startup with a bold mission: to transform online interactions into meaningful relationships. Why FRND? ? Impact at Scale: Be part of the next big wave in social connection, shaping experiences for millions across India, LATAM, and MENA.

? Rewarding Journey: Competitive compensation, equity options, and growth that parallels FRND’s explosive success.

? Learn with the Best: Collaborate directly with founders and industry pioneers, supported by stellar investors like Krafton, India Quotient, and Elevation Capital.

? Freedom to Thrive: Enjoy an unlimited leave policy and unparalleled ownership of your work.

? Product-Centric Mindset: Work in a company where products take center stage, solving unique challenges with innovative solutions.

📌 Social Media Marketing Specialist (Bengaluru)
🏢 FRND
📍 Bengaluru