: Social Media Manager

Company: Signalz.in

Location: [Indore - Remote / Hybrid]

Employment Type: Full-Time

Experience Level: [2–3 years]

About the Role

Signalz.in is looking for a creative and data-driven Social Media Manager to own and grow our presence across all social channels. This role goes beyond scheduling posts — it combines social media strategy, content design, and digital marketing execution. The ideal candidate can manage day-to-day social operations while also building new workflows, running campaigns, and creating visual content that drives measurable growth for the brand.

Key Responsibilities

Social Media Management

- Manage, schedule, and publish content across all Signalz.in social handles (Instagram, LinkedIn, Facebook, X/Twitter, YouTube, etc.)
- Maintain a consistent brand voice, tone, and posting cadence across platforms
- Monitor comments, messages, and community engagement; respond promptly and professionally
- Track platform trends, algorithm changes, and emerging formats (Reels, Shorts, carousels, etc.) and adapt strategy accordingly

Content Creation & Design

- Design creatives, graphics, and short-form video content using tools like Canva, Adobe Creative Suite, or similar
- Develop content calendars aligned with campaigns, product launches, and seasonal themes
- Write compelling captions, copy, and CTAs tailored to each platform's audience

Digital Marketing & Campaigns

- Plan and execute paid social campaigns (Meta Ads, LinkedIn Ads, etc.) to boost reach and conversions
- Support SEO, email marketing, and other digital marketing initiatives as needed
- Run A/B tests on creatives, copy,



and ad targeting to optimize performance

Growth & Workflow Building

- Design and implement new content workflows and processes to improve team efficiency and consistency
- Identify growth opportunities across channels — new formats, collaborations, influencer tie-ups, community-building initiatives
- Set up and maintain reporting dashboards to track KPIs (followers, engagement, reach, conversions, ROI)
- Continuously experiment with new strategies to increase channel and company growth

Analytics & Reporting

- Analyze performance data across platforms and translate insights into actionable strategy
- Prepare regular performance reports for leadership with recommendations for improvement

Requirements

- Bachelor's degree in Marketing, Communications, Design, or a related field
- 2 years of experience managing social media handles and/or digital marketing campaigns
- Proven ability to design visual content (graphic design skills are a must)
- Strong understanding of major social platforms, their algorithms, and best practices
- Experience with paid social advertising and campaign management
- Familiarity with analytics tools (Meta Business Suite, Google Analytics, or similar)
- Excellent written communication and copywriting skills
- Highly organized, self-driven, and comfortable owning end-to-end workflows
- A portfolio showcasing past social media/design work (preferred)

Good to Have

- Experience with video editing/short-form content creation
- Basic knowledge of SEO and email marketing tools
- Prior experience in a startup or quick-paced environment
- Familiarity with scheduling/automation tools (Buffer, Hootsuite, Later, etc.)

📌 Social Media Manager (Indore)
🏢 Signalz.in
📍 Indore