About Us

NOGILt, a brand under Ujvana Naturals, is a bootstrapped startup building a flavoured makhana brand. We're not building just another "healthy snack" brand — our goal is to change how people perceive makhana altogether. We're a small, close-knit team that values flexibility, creative ownership, and genuine belief in what we're building. You'll work directly with the founder and the founding team, with real autonomy over your work.

Role Overview

We're looking for a creative, community-driven Social Media Manager to lead content for the founder's personal Instagram page. You'll turn raw footage and photos into scroll-stopping, engaging content, while helping shape the founder's voice and grow an authentic community around it. This role is focused on the founder's page for now, with potential to expand into managing the brand's page as we grow.

Responsibilities

Edit and post 3 Reels/week from provided raw footage (hooks, pacing, trending audio, captions)

Post 3-4 Stories/day (behind-the-scenes, personal moments, polls, founder-voice content)

Design and write 1 Carousel/week (educational, relatable, or personal storytelling)

Maintain a content calendar, proposing ideas 1-2 weeks in advance

Build genuine community engagement — thoughtful replies, DMs, and outreach to relevant accounts

Track performance and share insights to inform content decisions

What We Provide

Raw footage and photos

Voice guidelines and context on the founder's story and brand

Access to Instagram account

Requirements

Strong Instagram marketing skills, including content planning and platform management

Experience in content strategy, with the ability to translate goals into transparent,



consistent content plans and calendars

Social Media Optimization (SMO) skills to improve visibility, engagement, and follower growth through data-driven adjustments

Excellent writing and communication skills, with the ability to craft clear, engaging, and voice-consistent copy for posts, captions, and replies

Strong reel-editing skills (Adobe Premiere Pro, Adobe Lightroom, Instagram Edits, or similar)

Solid design sense for carousels (Canva is fine)

Clear understanding of the Instagram algorithm — what drives reach, saves, shares, and retention

Strong creative instincts, with a track record of originating ideas rather than only replicating trends

Familiarity with D2C, FMCG, or food and beverage brands is an advantage, especially in the Indian market

Basic understanding of Instagram analytics and performance metrics

6 months-2 years of experience as a Social Media Manager, Content Creator, or similar role (portfolio required); formal education in marketing/communications is a plus but not mandatory

Ability to work independently, manage multiple tasks, and collaborate with a small, fast-moving team

Willingness to occasionally shoot simple content, if needed

Details

Location: Mumbai-based, hybrid (occasional in-office days for shoots and planning)

Commitment: ~20 hours/week, flexible schedule

Compensation: Based on experience

Growth: Potential to take on brand page management as the role and company grow To Apply

Share 2-3 examples of Reels or Carousels you've created, your portfolio along with any available engagement data (reach, saves, comments, follower growth). Include a short note on how you've built or grown a community around a brand or personal page

📌 Social Media Manager (Part-Time/Freelance (Mumbai)
🏢 Ujvana Naturals
📍 Mumbai