- Key Responsibilities
- Own the end-to-end social media strategy across LinkedIn, YouTube, and the company website, aligned to business and sales goals
- Plan and execute LinkedIn content — thought leadership posts, case studies, carousels, employee advocacy, and executive ghostwriting
- Manage LinkedIn Ads/Sponsored Content and ABM campaigns in coordination with the growth/paid team
- Build and manage YouTube content strategy — product demos, explainer videos, webinars, testimonials — optimized for SEO and discoverability
- Repurpose long-form video into shorts/reels and cross-post across channels for maximum efficiency
- Ensure the website acts as the central conversion hub — coordinate landing pages, UTM tracking, and lead capture with web/dev teams
- Maintain a content calendar aligned with product launches, industry events, and campaign timelines
- Track and report channel KPIs (engagement, lead quality, watch time, conversions)



and tie performance to pipeline/revenue
- Collaborate closely with sales, product marketing, and design/video teams to ensure consistent messaging and asset delivery
- Stay ahead of platform algorithm updates and emerging B2B content formats

- Requirements
- 3–5 years of experience in social media management, preferably in a B2B/SaaS environment
- Proven track record of growing LinkedIn presence and driving measurable leads
- Working knowledge of YouTube SEO, video content planning, and analytics
- Robust understanding of B2B buyer journeys and ABM concepts
- Hands-on experience with LinkedIn Campaign Manager, Google Analytics, and scheduling tools (Hootsuite/Buffer/etc.)
- Excellent written communication and content editing skills
- Ability to work cross-functionally with sales and product teams

📌 Social Media Manager (Faridabad)
🏢 GoBallyhoo Brand Solutions
📍 Faridabad