Company Description Digilifestyle empowers businesses and organizations by converting manual, time-consuming processes into efficient digital systems. The company focuses on streamlining operations, enhancing productivity, and driving innovation through tailored digital transformation strategies. Using modern technologies such as CRM platforms, automation tools, analytics, and AI-driven solutions, Digilifestyle helps clients optimize areas like marketing, customer support, HR, finance, and supply chain management.

The team designs end-to-end digital workflows that improve data accessibility, collaboration, and decision-making, enabling businesses to stay competitive in a fast-changing digital landscape.

Role Description This is a full-time, in office role based in the Pune Division for a Lead Generation Meta Ads Specialist. The role involves planning, creating, and optimizing Meta (Facebook and Instagram) ad campaigns focused on generating qualified leads for clients across different industries. Day-to-day responsibilities include audience research, building and testing ad creatives and copy, setting up tracking pixels and events, managing campaign budgets, and monitoring performance metrics.

The specialist will regularly analyze data, prepare performance reports, and recommend improvements to maximize return on ad spend. Collaboration with sales, marketing,



and operations teams is expected to align campaigns with client objectives and ensure smooth lead handover and follow-up.

Qualifications

Meta Ads and Paid Social Skills: Ability to plan, execute, and optimize lead generation campaigns on Meta platforms (Facebook, Instagram), including audience targeting, budget management, and bid strategies.

Analytics and Tracking Skills: Proficiency with tools such as Meta Ads Manager, Facebook Pixel, Google Analytics, and basic conversion tracking to monitor KPIs and improve campaign performance.

Creative and Copywriting Skills: Experience developing compelling ad creatives, writing clear and persuasive ad copy, and collaborating with designers or using simple design tools to produce effective visuals.

Marketing and Lead Management Skills: Understanding of digital marketing funnels, lead qualification, nurturing workflows, and coordination with CRM systems to ensure accurate lead capture and follow-up.

General Professional Qualifications: Strong analytical thinking, attention to detail, and problem-solving skills; ability to work on-site in Pune Division and coordinate with cross-functional teams.

Preferred Background: Bachelor’s degree in Marketing, Business, Communications, or a related field; prior experience in performance marketing or paid social lead generation; familiarity with automation tools and CRM platforms is an advantage.

📌 Social Media Manager (Pune)
🏢 Digilifestyle
📍 Pune