Purplle.com | Mumbai (On-site) | 3 Months (Extendable to 6)

We’re looking for a social media intern to manage our Instagram and LinkedIn presence end-to-end — from creating content to posting it to tracking what works.

This isn’t a “shadow someone and learn” internship. You’ll own the accounts. You’ll plan the content calendar, create 15–20 posts per month for each platform, schedule and publish them, and track engagement and follower growth. If something blows up, that’s yours. If a comment needs a response, that’s yours too.

What You’ll Do

- Plan and execute a monthly content calendar for Instagram and LinkedIn (15–20 posts per platform)

- Create post content — visuals, captions, carousels, reels — using AI tools (Canva AI, ChatGPT, etc.) and basic design skills

- Schedule and publish posts across both platforms

- Monitor and manage ORM (Online Reputation Management) — respond to comments, DMs, and mentions

- Track key metrics weekly: engagement rate, follower growth, reach, and top-performing posts

- Suggest content ideas based on trends, competitor activity, and audience behaviour

What We’re Looking For

- Currently pursuing or recently completed BMM, Mass Communication, Arts, or a related course from a Mumbai college

- Active on Instagram and LinkedIn — you understand how both platforms work, what content performs, and why

- Comfortable using AI tools for content creation (Higgsflield AI, Canva AI, ChatGPT, Midjourney, or similar) — we want someone who creates fast, not someone who starts from scratch every time

- Basic design sense — you don’t need to be a designer, but your posts should look clean and on-brand

- Strong written communication — captions matter as much as visuals

- Self-starter — you’ll get guidance, but you’ll own the execution

What You’ll Learn

- Running social media for a brand with millions of customers,



not a college project

- Content creation at speed using AI-assisted workflows

- Reading social media analytics and making data-informed content decisions

- ORM and community management for a consumer brand

Details

- Duration: 3 months, extendable to 6 based on performance

- Location: Mumbai (on-site)

Bonus: Share 3 post ideas for Purplle’s Instagram in your application. This isn’t mandatory, but it’ll put you ahead of everyone who doesn’t.

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Positive Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.

📌 Social Media Intern (Mumbai)
🏢 Purplle.com
📍 Mumbai