– Social Media Executive (Fresher) Company: Vish Gyana Technology Solutions Pvt. Ltd. (VGTS)

Position: Social Media Executive (Fresher)

Location: Chennai (Hybrid – 3 Days Work from Office)

Experience: 0–1 Year (Freshers Welcome)

Employment Type: Full-Time About the Role

Vish Gyana Technology Solutions (VGTS) is looking for a creative, enthusiastic, and results-driven Social Media Executive to join our Marketing team. If you're passionate about social media, content creation, branding, and digital marketing, and are eager to build your career in a fast-paced technology company, we'd love to hear from you.

The ideal candidate should be creative, up-to-date with the latest digital trends, and interested in managing social media platforms while learning to execute high-performing digital marketing campaigns. Key Responsibilities

Manage and grow the company's presence across LinkedIn, Instagram, Facebook, X (Twitter), and YouTube.

Create engaging social media content, including posts, reels, stories, carousels, and short-form videos.

Develop creative captions, hashtags, and content that align with the company's brand voice.

Plan, create, execute, monitor, and optimize Meta (Facebook & Instagram) Ads for lead generation, recruitment campaigns, employer branding, product promotions, and brand awareness.

Track and analyze campaign performance using Meta Ads Manager, Meta Business Suite, and platform analytics.

Monitor key campaign metrics such as Reach, Engagement, CTR, CPC, CPL, and Conversions, and recommend improvements.

Design social media creatives using Canva or similar design tools.

Coordinate with the Marketing, HR, and Design teams for campaigns, events, product launches, and recruitment branding.

Capture photos and videos during company events and convert them into engaging social media content.





Stay updated with the latest social media trends, platform updates, AI tools, and digital marketing best practices.

Prepare weekly and monthly social media performance reports.

Required

Skills

Strong interest in Social Media Marketing and Digital Marketing.

Knowledge of running Meta (Facebook & Instagram) Ads is mandatory.

Familiarity with Meta Business Suite and Meta Ads Manager.

Basic understanding of audience targeting, campaign objectives, boosting posts, and ad optimization.

Excellent written and verbal communication skills.

Creativity with a keen eye for design and storytelling.

Hands-on experience with Canva or similar graphic design tools.

Basic video editing skills using CapCut, Premiere Pro, or similar tools are an added advantage.

Ability to analyze campaign performance and make data-driven improvements.

Self-motivated, organized, and eager to learn.

Preferred

Qualification

Bachelor's Degree in BBA,MBA,Visual Communication, Mass Communication, Marketing, Journalism, Media Studies, English, or a related field.

Internship or academic project experience in Social Media Marketing or Digital Marketing is an added advantage.

Knowledge of AI-powered tools such as ChatGPT, Canva AI, or similar tools will be a plus. Why Join VGTS?

Chance to work on live digital marketing campaigns and real-world projects.

Hands-on experience in Meta Advertising, branding, employer branding, and B2B marketing.

Exposure to the latest AI-powered marketing tools and strategies.

Learning-focused environment with mentorship from experienced professionals.

Career growth opportunities based on performance.

Hybrid work model and a collaborative workplace culture. Interested candidates can share their resume and portfolio (if available) to:

? [email protected]

Subject: Application for Social Media Executive – Fresher

📌 Social Media Executive (Chennai)
🏢 Vish Gyana Technology Solutions
📍 Chennai