Key Responsibilities:

- Develop and implement daily/weekly/monthly content calendars.
- Create, curate, and publish engaging posts across platforms (Instagram, Facebook, LinkedIn, Twitter/X, TikTok, etc.).
- Monitor social media channels for trends, conversations, and engagement opportunities.
- Respond to comments and DMs in a timely and brand-aligned manner.
- Collaborate with design, content, and product teams for campaigns.
- Track performance using analytics tools and report on KPIs (engagement, reach, traffic, conversions).
- Stay updated with social media trends, algorithm changes, and competitor activity.
- Support paid social ad campaigns, including audience targeting and reporting.

Requirements:

- Bachelor's degree in Marketing, Communications, Media Studies, or a related field.
- 1–3 years of experience in social media management.




- Strong knowledge of Instagram, Facebook, LinkedIn, Twitter/X, TikTok, and YouTube.
- Experience with scheduling and analytics tools (e.g., Hootsuite, Buffer, Sprout, Meta Business Suite).
- Excellent writing and storytelling skills.
- Basic graphic design skills (e.g., Canva, Adobe Creative Suite) are a plus.
- Ability to manage multiple projects and deadlines in a fast-paced workplace.

Preferred Qualifications:

- Experience in influencer collaboration and community management.
- Knowledge of SEO and how it applies to social media.
- Understanding of paid media and boosting strategies.
- Familiarity with social listening tools (e.g., Brandwatch, Sprinklr).

📌 Social Media Executive (Mumbai)
🏢 Universal Education
📍 Mumbai