Social Media Executive (Mumbai)

Social Media Executive (Mumbai)

06 Aug
|
Promena
|
Mumbai

06 Aug

Promena

Mumbai

? Location: Wework - Andheri East, Mumbai

? Type: Full-time

? Salary: Up to ₹4 LPA (based on portfolio + AI proficiency)

? Experience: 1–3 years

⚡ Start Date: Immediate ? Who we are

Zookout is a bootstrapped & Product of PROMENA, StartupIndia-recognized D2C platform that helps users pay for vouchers and unlock deals worth thousands at India's top restaurants, spas, salons, waterparks, and lifestyle brands.

We're a young team, moving fast, and every hire matters. ? The Role

We need someone who lives on Instagram, understands what makes people stop scrolling, writes like a human (not a marketing manual), and uses AI tools like a superpower — not as a threat to their job.

You'll own Zookout's social media presence and content voice across Instagram, LinkedIn, WhatsApp broadcasts, and blog. ? What you'll do

▪ Own the content calendar — plan and ship 15–25 pieces of content per week across Instagram (Reels, Stories, Posts) and LinkedIn

▪ Write scroll-stopping copy — captions, hooks, CTAs in English + Hinglish that convert

▪ Turn deals into content — every current brand partnership becomes a Reel, carousel, or story

▪ Collaborate with design + influencer teams to bring content to life

▪ Use AI tools aggressively — ChatGPT, Claude, Perplexity, Midjourney, ElevenLabs, Runway, Opus Clip — whatever helps you ship faster and better

▪ Track performance weekly — reach, saves, shares, follower growth, DM-to-lead conversion

▪ Spot trends before they peak — trending audio, Reel formats, cultural moments — and put Zookout in them

▪ Respond to DMs and comments daily — turn engagement into actual voucher sales Who we're looking for

Must-have:

▪ 1–3 years of experience in social media, content writing,



digital marketing, or brand work

▪ AI-fluent — you've used ChatGPT/Claude for content, Midjourney for visuals, or similar tools regularly. You know how to prompt, iterate, and edit AI output — not just accept it

▪ Strong writing in English + Hinglish

▪ Deep, daily user of Instagram + LinkedIn (you understand Reels, Stories, hooks, hashtags, trending formats)

▪ Own laptop + smartphone with high-speed internet

▪ Based in Andheri East, Mumbai We'd love to see:

▪ A personal Instagram, LinkedIn, Twitter, or blog with any traction — even 500 followers built organically shows you understand the game

▪ A portfolio of content you've written — captions, blog posts, Reel scripts, brand content

▪ Experience running social for a college fest, D2C brand, or personal project

▪ Familiarity with Canva, CapCut, Notion, Later, Buffer

▪ Understanding of basic SEO and hashtag strategy What you don't need:

▪ ❌ A fancy MBA

▪ ❌ Experience at a "big brand"

▪ ❌ Advanced video editing skills (we have a design team)

▪ ❌ Perfect English — Hinglish is a superpower here ? Why Zookout

▪ Direct founder access — you'll work with our CEO and Co-Founder daily. No 5-layer approval chains.

▪ AI-first environment — we don't just tolerate AI tools, we expect you to use them. Your Claude/ChatGPT/Midjourney subscription is on us.

▪ Real ownership — you own Zookout's voice across social. Your work will be seen by lakhs of users.

▪ Fast learning curve — 6 months here = 2 years at a legacy agency

▪ Fun team, no politics — we're small, focused, and here to build something big

▪ Growth path — top performers move into Social Media Manager or Head of Content roles as we scale

📌 Social Media Executive (Mumbai)
🏢 Promena
📍 Mumbai

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