Key Responsibilities & Key Result Areas (KRAs)

1. Content Creation & Visual Storytelling (Core KRA)

Shoot & Produce: Shoot raw, high-quality mobile content (photos and videos) featuring jewelry for Instagram Reels, Stories, and YouTube Shorts. On-Trend Formats: Conceptualize and produce engaging content pillars such as jewelry styling guides, layering tips, unboxing experiences, and behind-the-scenes moments.

Editing: Edit short-form video content using mobile tools (CapCut, InShot) or desktop tools to ensure high-aesthetic visual consistency.

Copywriting: Write chic, captivating captions with strong calls-to-action (CTAs) that match empowering luxury tone.

1. Social Media Strategy & Calendar Management

Maintain a monthly social content calendar aligned with campaign timelines, seasonal trends, and sales targets. Monitor daily micro-trends, trending audio, and social formats across Instagram and Pinterest to adapt them quickly for the brand.
1. Community Management & Engagement

Nurture online community by promptly responding to DMs, comments, and mentions in an approachable yet luxury-aligned voice. Drive proactive community outreach by engaging with fashion creators and relevant lifestyle pages.
1.



Influencer Outreach & Seeding

Identify micro/macro fashion influencers for product seeding campaigns and user-generated content (UGC). Coordinate timelines, track product dispatch, and ensure creator deliverables are met on schedule.
1. Analytics & Performance Tracking

Monitor weekly/monthly engagement rates, reach, follower growth, and click-through rates. Translate data into actionable insights to continuously optimize social strategy and campaign ROI.

Requirements & Qualifications

Experience: 13 years managing social channels for a D2C, fashion, jewelry, or lifestyle brand.

Platform Expertise: Advanced knowledge of Instagram (Reels, Stories, Feed), Pinterest, YouTube Shorts, and Meta Business Suite.

Content Skills: Proven experience creating mobile video content; comfortable being on camera or directing talent on-set.

Technical Tools: Hands-on experience with mobile editing tools (CapCut, InShot, Lightroom) and basic design platforms (Canva/Photoshop).

Skills: Excellent written English skills, solid aesthetic eye for luxury visual trends, and ability to multi-task in a fast-paced environment.

📌 Social Media Executive (Delhi)
🏢 KGK Group
📍 Delhi