Job Title: Social Media & Campaign Operations Executive

Location: Mumbai

Key Responsibilities

Social Media Strategy & Content

- Plan and execute end-to-end social media campaigns, from ideation and content planning to execution and performance analysis.
- Develop and maintain social media content calendars across Instagram, Facebook, YouTube, and other digital platforms.
- Create engaging campaign concepts to drive audience growth and engagement.
- Write compelling social media copies, captions, and campaign messaging.
- Monitor audience insights and content performance to optimize future campaigns.
- Manage day-to-day publishing and content coordination across social media platforms.
- Utilize Meta Business Suite, Instagram Insights, and Facebook Insights to track campaign performance and prepare reports.

Campaign Execution & Project Management

- Manage the complete execution of branded content and paid campaigns from planning to final delivery.
- Coordinate with Creative, Production, Editorial, and Social Media teams to ensure timely asset creation and campaign execution.
- Track project timelines, deliverables, approvals, and client sign-offs to ensure smooth execution.
- Monitor campaign progress daily and ensure all client commitments are delivered within timelines.

Client & Cross-functional Coordination

- Work closely with the Sales team to understand client briefs and convert them into actionable execution plans.
- Coordinate with internal stakeholders to ensure seamless communication throughout campaign execution.




- Support monthly content planning and execution for digital properties and brand initiatives.

Analytics & Performance

- Analyze campaign performance using social media and YouTube analytics.
- Collaborate with internal teams to identify opportunities for improving audience engagement and content performance.
- Coordinate paid content boosting strategies and monitor campaign effectiveness.
- Generate regular performance reports and provide actionable recommendations.

Operations & Billing

- Process Release Orders (ROs) and maintain campaign trackers.
- Coordinate with the Operations team for timely Tax Invoice generation and billing closure.
- Ensure all campaign documentation, reports, and operational records are updated accurately.
- Maintain workflow trackers and ensure smooth coordination between departments.

Desired Candidate Profile

- Bachelor's degree in Marketing, Mass Media, Communications, or a related field.
- 25 years of experience in Social Media Management, Campaign Management, Digital Marketing, or Client Servicing.
- Experience in Media, Digital Publishing, Advertising, or Agency environments will be preferred.
- Strong understanding of social media platforms, content planning, and audience engagement.
- Hands-on experience with Meta Business Suite, Instagram/Facebook Insights, and YouTube Analytics.
- Excellent project management and stakeholder coordination skills.
- Robust copywriting and communication skills.
- Highly organized with the ability to manage multiple campaigns simultaneously.

Interested candidates can apply or mail there cvs to [email protected]

📌 Social Media & Campaign Operations Executive (Mumbai)
🏢 Lokmat Media
📍 Mumbai