Responsibility

- Set up and manage the social media accounts for a fashion and lifestyle brand. Implement the social media strategies for building brand awareness, and generating inbound traffic along with product adoption.
- Ensure relevant and engaging text, image, and video content for social media accounts.
- Benchmark current trends across social media and create relevant content for the brand.
- Organize and participate in events to build community and boost brand awareness.
- Coordinate with Marketing, PR, and Communications teams to ensure brand consistency.
- Build relationships with customers, potential customers, industry professionals, and journalists.
- Identify and build relationships with relevant influencers and agencies • Create Influencer collaboration strategies that align with the brand vision • Negotiate, manage deliverables,



and ensure smooth collaboration with influencers • Oversee influencer campaigns from ideation to execution.
- Monitor influencer content and measure its impact on brand awareness, engagement, and conversions • Build and nurture relationships with the online community through active engagement and responding to comments and messages • Facilitate and encourage user-generated content and brand advocacy among followers • Collaborate with the creative team to develop and shoot engaging, on-brand content.
- Write copy for social posts and ensure consistent brand voice across all platforms. Valuable to have :
- Prior 2-4 years of relevant social media management experience .
- Passionate about Fashion and Beauty Category .
- Experience working with marketing/media agencies .
- Strong understanding of SEO, Google analytics, Web analytics .

📌 Social Media and Influencer Marketer (Fashion/C Startup) (Vasanthanagar)
🏢 PeopleGene
📍 Vasanthanagar