Social Engagement Associate

We are looking for a Social Engagement Associate to help us monitor online conversations, identify relevant trends, and engage with posts in a way that reflects our brand voice and perspective.

Role overview

This person will spend time across social platforms spotting interesting posts, emerging narratives, and high-signal conversations relevant to our audience. They will draft and publish thoughtful comments, replies, and engagement responses that sound human, timely, and credible. The role is part trend-watching, part community interaction, and part brand distribution.

Responsibilities

- Track trending topics, conversations, creators, and posts across relevant social platforms.
- Draft sharp, on-brand comments and replies from our perspective.
- Engage with posts, threads, and communities in a timely and thoughtful way.
- Identify opportunities for content ideas, collaborations, and audience engagement.
- Maintain consistency in tone, positioning, and brand voice across all interactions.
- Flag important conversations, sentiment shifts, and emerging themes to the team.
- Support the broader social engagement strategy with observations and recommendations.





Requirements

- Strong understanding of social platforms and online culture.
- Excellent writing skills with the ability to sound natural, concise, and credible.
- Good judgment on brand voice, audience fit, and engagement timing.
- Ability to think quickly and comment with clarity and relevance.
- Comfortable working independently in a quick-moving environment.
- Strong attention to detail and awareness of context before engaging.

Nice to have

- Experience in content, community, social media, or editorial roles.
- Familiarity with LinkedIn, X, Reddit, and similar platforms.
- Ability to identify trends before they become mainstream.
- Interest in startups, brands, media, or internet culture.

What success looks like

- The brand shows up consistently in relevant conversations.
- Comments and replies feel timely, thoughtful, and aligned with our voice.
- The team gets useful trend and audience insights from daily engagement.
- Social engagement helps build visibility, trust, and connection with the right audience.

📌 Social Engagement Associate (Mumbai)
🏢 Skylife Research
📍 Mumbai