Company Description EazyGrad is India’s pioneering unbiased counseling platform for online undergraduate and postgraduate degree programs, trusted by over 10,000 learners and backed by more than 200,000 counseling hours. The company partners with top UGC-approved and AICTE-ranked universities to help students make confident, future-ready education choices. With an outstanding 4.9/5 Google rating, EazyGrad focuses on innovative solutions and personalized career guidance that empower learners.

Team members join a collaborative, dynamic, and growth-driven culture where people are encouraged to experiment, learn, and thrive. EazyGrad values impact-driven professionals who want to contribute to accessible, high-quality education guidance.

Role Description The SEO Specialist: AI Search & Digital Visibility is a full-time, on-site role based in New Delhi. This role focuses on improving EazyGrad’s organic visibility across search engines, with an emphasis on AI-driven search experiences and emerging discovery channels. Day-to-day responsibilities include conducting keyword research, performing technical and content-focused SEO audits, optimizing on-page elements, and managing link-building initiatives that align with brand and compliance guidelines.

The specialist will monitor performance using web analytics tools, interpret data, and recommend actionable strategies to grow traffic, engagement, and conversions. Collaboration with content, product,



and marketing teams is expected to ensure SEO best practices are integrated into campaigns, landing pages, and overall digital strategy. Qualifications

Strong keyword research skills and the ability to identify search intent, topical clusters, and opportunities in AI-driven and traditional search.

Experience conducting comprehensive SEO audits spanning technical, content, and UX aspects, and translating findings into clear recommendations.

Hands-on link-building capabilities, including outreach, partnership development, and adherence to ethical, white-hat practices.

Proficiency with web analytics and SEO tools (e.g., Google Analytics, Search Console, GA4, SEMrush/Ahrefs, or similar) to measure performance and optimize strategies.

Solid understanding of on-page SEO, including metadata, internal linking, schema markup, content structure, and page experience signals.

Familiarity with AI search, generative search experiences, and evolving search engine algorithms is highly beneficial.

Ability to work with cross-functional teams and communicate SEO insights clearly to non-technical stakeholders.

Bachelor’s degree in Marketing, Communications, Computer Science, or a related field, or equivalent practical experience.

3 to 4 years of experience in SEO or digital marketing, ideally in edtech, higher education, or a quick-paced growth environment.

📌 SEO Specialist: AI Search & Digital Visibility (New Delhi)
🏢 EazyGrad
📍 New Delhi