Job Title: SEO & Digital Marketing Specialist

Job Summary

We are looking for a results-driven SEO & Digital Marketing Specialist to strengthen our online presence, increase website traffic, generate qualified leads, and improve search engine rankings. The ideal candidate should have hands-on experience in SEO, content marketing, paid advertising, social media marketing, and web analytics, with a solid understanding of the latest digital marketing trends and search engine algorithms.

Key Responsibilities

Search Engine Optimization (SEO)

- Develop and execute comprehensive on-page and off-page SEO strategies.
- Perform keyword research and competitor analysis.
- Optimize website content, metadata, internal linking, and technical SEO elements.
- Monitor website performance and identify opportunities for improvement.
- Build high-quality backlinks through ethical link-building techniques.
- Conduct regular SEO audits and implement recommendations.
- Stay updated with Google algorithm updates and industry best practices.

Content Marketing

- Plan and manage SEO-focused content strategies.
- Optimize blogs, landing pages, and service pages for search engines.
- Ensure content aligns with user intent and business objectives.

Digital Marketing

- Plan and execute digital marketing campaigns across multiple channels.
- Manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other paid campaigns.
- Optimize campaign performance to improve ROI and reduce acquisition costs.
- Execute email marketing and remarketing campaigns.

Social Media Marketing

- Create and manage content calendars.
- Grow brand awareness through organic and paid social media campaigns.
- Monitor engagement and analyze campaign performance.

Analytics & Reporting

- Track website performance using Google Analytics, Google Search Console,



and other SEO tools.
- Prepare monthly reports on traffic, keyword rankings, conversions, and campaign performance.
- Provide actionable insights to improve the effectiveness of digital marketing.

Website & Conversion Optimization

- Collaborate with developers to improve website speed, mobile responsiveness, and technical SEO.
- Optimize landing pages for higher conversion rates.
- Conduct A/B testing and recommend UX improvements.

Required Skills

- Strong knowledge of On-Page, Off-Page, and Technical SEO.
- Experience with Google Analytics 4 (GA4) and Google Search Console.
- Hands-on experience with Google Ads and Meta Ads.
- Knowledge of keyword research tools such as Ahrefs, SEMrush, Moz, or Ubersuggest.
- Understanding of HTML, CSS, and website structure is an advantage.
- Experience with WordPress or other CMS platforms.
- Knowledge of backlink analysis and outreach strategies.
- Familiarity with local SEO and international SEO.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.

Preferred Qualifications

- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
- Google Ads Certification or Google Analytics Certification is preferred.
- Digital marketing certifications are an added advantage.

Experience

- 3-6 years of experience in SEO and Digital Marketing.
- Experience working with IT services, SaaS, software products, or digital agencies will be preferred.

Key Performance Indicators (KPIs)

- Growth in organic website traffic.
- Improvement in keyword rankings.
- Increase in qualified leads generated.
- Growth in website conversion rate.
- Return on Ad Spend (ROAS).
- Cost per Lead (CPL).
- Organic backlinks acquired.
- Improvement in domain authority and website health score.
- Social media engagement and follower growth.

📌 Seo Digital Marketing Specialist (Nagpur)
🏢 Cryptex Technologies
📍 Nagpur