FULLTIME

SEO Content & Copy Writer

Delhi Public School Dwarka Expressway

10 days ago

SEO Content & Copy Writer

Delhi Public School Dwarka Expressway

Digital Marketing

FULLTIME

40000 - 50000

2 - 5 Years

Gurugram, Haryana

Position: SEO Content & Copy Writer

Location: Delhi Public School, Dwarka Expressway, Gurugram

Employment Type: Full-Time, On Site - Monday to Friday - 8am to 4pm , Saturday - 8am to 3pm

About the Role: Delhi Public School, Dwarka Expressway is seeking a creative, research-driven, and SEO-focused Content & Copy Writer who can build the school's digital presence through compelling storytelling and high-performing content. The ideal candidate will combine strong writing skills with SEO expertise to improve organic visibility, drive website traffic, and create meaningful engagement with parents, students, and the wider education community. This role requires someone who understands both search engine optimization and persuasive copywriting while maintaining the premium voice and values of the school.

Key Responsibilities SEO Content Strategy

Develop and execute an SEO content strategy aligned with admissions and brand objectives.

Perform keyword research using SEO tools to identify high-impact opportunities.

Create topic clusters and content calendars based on search trends and user intent.

Monitor search rankings and continuously optimize content performance.

Website Content

Write And Optimize Landing pages

Admission pages

Programme pages

Write SEO-friendly URLs.

Optimize headings (H1-H6).

Implement schema recommendations where applicable.

Improve content readability and keyword placement.

Performance Analysis





Track Content Performance Using Google Analytics

Google Search Console

SEO tools (SEMrush, Ahrefs, Ubersuggest, etc.)

Generate monthly SEO performance reports.

Recommend improvements based on analytics.

Collaboration

Work Closely With Marketing Team

Design Team

Admissions Team

Academic Leadership

Videographers & Social Media Team to ensure consistent messaging across all communication channels.

Required Skills Excellent written English

Strong grammar and proofreading skills

SEO writing expertise

Keyword research

On-page SEO

Content optimization

Copywriting

Storytelling

Research skills

Content planning

Basic understanding of Google Analytics

Familiarity with Search Console

CMS Experience (WordPress Preferred) AI-assisted content creation (ChatGPT, Gemini, Claude, etc.) with strong editing skills

Preferred Qualifications Bachelor's degree in English, Journalism, Communications, Marketing, or related field.

2–5 years of experience in SEO content writing, digital marketing, or copywriting.

Experience in the education, EdTech, or school sector is preferred.

Portfolio demonstrating SEO blogs, landing pages, website copy, and campaign content.

Desired Qualities Creative storyteller with attention to detail.





Strong understanding of search intent and user behaviour.

Ability to simplify complex educational concepts.

Passion for education and child development.

Highly organised with excellent time-management skills.

Ability to work in a quick-paced marketing environment.

Self-driven, proactive, and collaborative.

Key Performance Indicators (KPIs)

Growth in organic website traffic.

Improvement in keyword rankings.

Increase in admissions-related website conversions.

Engagement on blogs and website content.

Quality and consistency of marketing copy.

Timely delivery of content calendars and campaigns.

Improvement in website SEO health.

- 2+ years of Writing and Editing experience

Professional Skills
- SEO
- Copywriting
- Google Analytics
- SEMrush
- Ahrefs

Share Job Job Overview Job TitleSEO Content & Copy Writer

Job TypeFULLTIME

CategoryDigital Marketing

Experience2 - 5 Years

DegreeMaster

Offered Salary40000 - 50000

LocationGurugram, Haryana

HR Contact

(phone hidden) Call

Gurugram, Haryana

Open Maps

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