Company Description Rhetoricc is a boutique creative agency that specializes in turning communication into engaging, two-way conversation between brands and their audiences. With a robust focus on content marketing, the team strategically crafts brand messages and delivers them across channels for maximum impact. The agency values thoughtful, well-planned storytelling that aligns with clients’ goals and audience needs.

Rhetoricc is committed to building a collaborative workplace where team members can learn from each other and pursue personal and professional growth. Applicants can expect a creative environment that encourages initiative, experimentation, and long-term development.

Role Description The Senior Social Media Strategist will lead the planning, execution, and optimization of social media campaigns across multiple platforms, ensuring alignment with client brand strategies and marketing objectives.

Responsibilities include developing platform-specific content plans, managing posting calendars, monitoring performance metrics, and refining strategies based on data and audience insights. This role will collaborate closely with content creators, videographers and designers to maintain consistent messaging and drive engagement, reach, and conversions.

The Senior Social Media

Strategist will also mentor junior team members, contribute to client presentations,



and stay current with trends and best practices in social media and digital marketing. This is a full time, on-site role based in Kolkata. Qualifications

Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to plan, manage, and improve performance across platforms.

Candidates should possess excellent Communication and Public Relations skills to represent brands effectively and build positive audience and stakeholder relationships.

Candidates should possess solid Content Strategy skills to design cohesive, goal-oriented content plans tailored to different channels and audiences.

Candidates should possess proficiency in social media analytics tools and reporting to interpret data and inform strategic decisions.

Bachelor’s degree in Marketing, Communications, Media Studies, or a related field, or equivalent practical experience.

4-5 years of hands-on experience managing social media for brands or agencies, including leading campaigns and overseeing content calendars.

Ability to work collaboratively in an on-site, team-oriented environment and to manage multiple projects and deadlines.

Experience with paid social advertising, influencer collaborations, and emerging platforms is beneficial.

📌 Senior Social Media Strategist (Kolkata)
🏢 Rhetoricc
📍 Kolkata