Knowledge & Characteristics Solid understanding of customized market research methodologies, including Brand Health Tracking, CSAT, U&A;, and B2B research

Familiarity with questionnaire design, sampling approaches, and end-to-end project lifecycle for adhoc studies

Ability to interpret consumer and business insights beyond FMCG, with exposure to sectors such as Automotive, EV, Industrial, or B2B domains preferred

Highly analytical with a storytelling mindset—able to convert data into clear, compelling narratives for clients

Proactive, detail-oriented, and adaptable to fast-paced, ambiguous project environments

Strong ownership and accountability with a client-centric and consultative approach

Skills & Abilities Proficiency in data analysis and interpretation, with strong command of MS word, PPT and Excel SPSS,

Experience in survey design, data processing coordination, and insight generation for adhoc studies

Strong presentation and storytelling skills, with the ability to synthesize complex findings into actionable recommendations

Effective client and stakeholder management, including handling multiple projects and tight timelines

Solid project management skills—planning, execution, and quality control across research stages

Strong communication skills, both written and verbal

Experience in client presentation Qualifications Bachelor’s and MBA / Master’s degree in Marketing, Business, Economics, Statistics, or related field. Engineering background will be added advantage

3–6 years of experience in custom market research, preferably handling Brand Health, CSAT, U&A;, and B2B studies.

Experience in market sizing will be added advantage





Experience working with mainly Indian / MNC clients, global or multi-market clients and managing end-to-end research projects is preferred

Exposure to B2B or other non-FMCG sectors will be an added advantage Additional Information Our Benefits Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion.

Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative.

For more information, please visit NIQ’s AI Safety Policies and Guiding Principles:



https://nielseniq.com/global/en/info/niqs-ai-safety-policies/ About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com Want to keep up with our latest updates?

Follow us on: LinkedIn | Instagram | Twitter | Facebook Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.

We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

📌 Senior Research Executive (Mumbai)
🏢 Nielseniq
📍 Mumbai