Plan, execute, and optimize marketing campaigns across channels such as Google Ads, social media platforms, and display networks.
Drive lead generation campaigns for Home Loans, LAP, and other retail lending products.
Conduct A/B testing to improve campaign performance, conversion rates, and ROI.
Track conversions and campaign goals using appropriate analytics tools.
- Data Analysis & Reporting:
Monitor campaign performance and analyze key metrics and conversion rates.
Generate actionable insights and recommendations to improve campaign effectiveness.
Prepare regular MIS reports and dashboards for management review.
3.
Budget
Management
Manage and allocate digital marketing budgets efficiently across campaigns and channels.
Monitor spend and ensure optimal utilization to achieve business targets.
- Market & Competition Analysis:
Conduct competitor benchmarking and market research to identify trends and opportunities.
Recommend innovative strategies to stay ahead in the affordable housing finance segment.
- Brand & Online Reputation Management:
Support brand-building initiatives through digital channels.
Monitor and manage online reputation, including reviews and customer feedback platforms.
- Cross-functional Coordination:
Collaborate with Sales, Credit, Product, and IT teams to align campaign objectives with business goals.
Work closely with vendors/agencies for campaign execution and performance tracking.
- Innovation & Industry Trends:
Stay updated with the latest digital marketing trends, tools, and technologies.
Implement best practices to enhance campaign efficiency and customer engagement. Preferred candidate profile Bachelors degree in Marketing, Business Administration, Analytics, or related field.
4 to 8 years of experience in marketing, preferably in BFSI/HFC/NBFC sector.
Strong hands-on experience with platforms like Google Ads, Meta Ads, and other digital channels.
Proficiency in tools such as Google Analytics and campaign tracking systems.
Strong analytical skills with the ability to interpret data and derive insights.
Understanding of lead generation funnels and performance marketing metrics.
Knowledge of online reputation management practices.
Excellent communication and stakeholder management skills.
Ability to work in a fast-paced setting and meet deadlines.
Certifications in digital marketing are an added advantage