Position: Head - Sales

Company: Koovers

Location: Jaipur / Mohali

Experience: 15+ Years

Industry: Automotive Aftermarket / Automobile Spare Parts / Distribution / B2B Sales

Reporting To: National Sales Head

Travel Requirement: Extensive travel across the assigned region

About Koovers

Koovers is India's leading B2B technology platform for genuine automobile spare parts. We partner with workshops, garages, retailers, fleet operators, and distributors to provide a seamless procurement experience backed by technology, supply chain excellence, and superior customer service.

As we continue expanding across India, we are looking for an experienced Head - Sales to lead regional business growth, strengthen our market presence, and build a high-performing sales organization.

Role Overview The Head - Sales will be responsible for driving the overall sales strategy, business expansion, revenue growth, and profitability across the assigned region. This leadership role requires developing scalable sales processes, expanding customer networks, building strategic partnerships, and leading a large field sales team to achieve ambitious business goals.

The ideal candidate will possess deep expertise in the automotive aftermarket industry, strong commercial acumen, and a proven track record of building high-performing sales organizations.

Key Responsibilities

Business Growth & Revenue Leadership

- Own the complete sales P&L; for the assigned region.
- Develop and execute annual and quarterly sales strategies aligned with company objectives.
- Drive sustainable revenue growth while improving profitability and market share.
- Identify new business opportunities and accelerate customer acquisition.
- Build strategies to increase customer retention, repeat purchases, and wallet share.

Market Expansion

- Drive expansion across new cities and untapped markets.




- Increase penetration among workshops, garages, retailers, fleet operators, and local mechanics.
- Develop territory-wise growth plans and execute expansion initiatives.
- Identify high-potential markets and build scalable business models.

Sales Leadership

- Lead, mentor, and develop Regional Managers, Area Sales Managers, and Field Sales Executives.
- Create a high-performance sales culture through coaching, performance reviews, and continuous development.
- Define sales targets and ensure consistent achievement across teams.
- Conduct regular field visits to improve execution excellence.

Customer & Channel Development

- Build long-term relationships with key customers and strategic accounts.
- Strengthen partnerships with distributors and channel partners.
- Resolve key customer escalations and improve customer satisfaction.
- Drive customer engagement initiatives to improve loyalty and retention.

Commercial Excellence

- Develop pricing strategies in line with market dynamics.
- Lead commercial negotiations with key customers and business partners.
- Monitor sales productivity, margins, and revenue realization.
- Improve sales efficiency through process optimization and data-driven decision-making.

Market Intelligence

- Monitor industry trends, competitor activities, pricing, and customer behavior.
- Identify emerging opportunities and recommend strategic business initiatives.
- Provide regular market intelligence and business insights to senior leadership.

Cross-Functional Collaboration





- Collaborate with Supply Chain, Category Management, Marketing, Operations, Finance, and Customer Success teams to ensure seamless execution.
- Drive successful product launches and promotional campaigns.
- Ensure product availability and efficient order fulfillment.

Sales Operations & Governance

- Review sales dashboards, business KPIs, and regional performance regularly.
- Ensure CRM adoption and data accuracy across the sales organization.
- Forecast sales, monitor pipeline health, and manage revenue projections.
- Ensure compliance with company policies and sales processes.

Candidate Profile

Experience

- Minimum 15+ years of experience in B2B sales within the automotive aftermarket, automobile spare parts, OEM, or automotive distribution industry.
- Proven experience leading large regional or national sales teams.
- Demonstrated success in scaling business operations and consistently achieving aggressive revenue targets.
- Experience working with workshops, garages, retailers, distributors, and fleet customers is highly preferred.

Skills

- Strong strategic planning and business development capabilities.
- Exceptional leadership and people management skills.
- Excellent commercial negotiation and relationship management abilities.
- Strong analytical mindset with experience using sales dashboards.
- Proven ability to drive organizational growth in a fast-paced workplace.

Personal Attributes

- Entrepreneurial mindset with a strong ownership attitude.
- Highly result-oriented and customer-centric.
- Excellent communication, influencing, and decision-making skills.
- Ability to thrive in a dynamic, high-growth environment.
- Willingness to travel extensively.

Educational Qualifications

- Bachelor's degree
- MBA (Sales, Marketing, or General Management) is preferred.

📌 Senior Manager - Sales (Jaipur)
🏢 Krsv Innovative Auto Solutions
📍 Jaipur